BIA Kelsey

  • BIA/Kelsey: Social Media Advertising Topped $2 Billion In 2010

    Further evidence that advertising on social networks (a.k.a. Facebook) is a booming business. BIA/Kelsey reports today that social media advertising revenues will grow from $2.1 billion in 2010 to $8.3 billion in 2015. BIA/Kelsey defines social media advertising as money spent on advertising formats across social networks. The research company says that the currently, the predominant ad format… Read More