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  • April 27th, 2011

    Cult Clothing Line Betabrand Pockets $1.3 Million From OATV

    Home of the “DARPA” hoodie, the “Bike To Work” pants, the “Disco” shorts, the “Cornucopia” backpack, the “Vagisoft (yes)” blanket and the TSA-proof “Privates” underwear, Betabrand is an online-only marketplace for unconventional clothes in the same eclectic e-commerce space as Modcloth and Threadless.

    The company’s emphasis on original in-house designs, in addition to its 100K-200K in monthly… → Read More

    December 13th, 2010

    Betabrand's 'Privates' Underwear Promises To Block TSA Employees From Seeing Your Scanned Junk

    There’s been no shortage of outrage over the TSA’s “naked” body scanners, which have been compared to virtual strip searches. For those of you who want to protect your private parts from being ogled by TSA employees, crowdsourced online retail site Betabrand is now offering a scanner-proof undergarment, aptly called “Privates.”

    The brainchild of Stephen Russell, the founder and chairman of… → Read More