March 6th, 2013

Basis Lands $11.5M, Adds Esther Dyson & Deepak Chopra As Advisors As It Beefs Up Production Of Its Wearable Health Tracker

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Back in November, Basis officially took on Jawbone, Nike and Fitbit, releasing its long-awaited wrist-based mobile health tracker. Capitalizing on the popularity of the Quantified Self Movement, the $200 sensor-happy Basis band its accompanying web dashboard allow novices and fitness enthusiasts alike to easily track their activity, skin temperature, heart rate, calories burned, sleep patterns and… → Read More

November 29th, 2012

Basis Takes On Jawbone, Nike, Finally Launches Its $199 Health Tracking Band

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For Quantified Self devotees, data hounds and fitness enthusiasts, it’s a good time to be alive. Recent improvements in sensor technology, battery life and connectivity (and lower costs) have given rise to a slew of wearable gadgets and apps that make it easy to track and make sense of our health data. Yet, as the space heats up and gets noisier, some have begun to ask: Do we really need another… → Read More