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  • How The New Base CRM Mobile Apps Expose Market Leader Weaknesses

    How The New Base CRM Mobile Apps Expose Market Leader Weaknesses

    Ubiquity and intelligence are the two maxims of the post-PC world that Base places most importance on in its mobile CRM service. It makes sense. I have talked to several companies that see an opportunity in disrupting traditional CRM tools built for the desktop and the web. Salesforce.com for instance, came into the market more than ten years ago, long before mobile emerged. Read More