Barack Obama

  • Facebook's Dominance Leaves President No Choice

    In an effort to increase voter turnout for next Tuesday’s Congressional Election, President Barack Obama has put out a call on Twitter for constituents to install a Facebook application called the “Commit to Vote Challenge.” Like a more noble version of Fast Company’s Influence Project, the Commit to Vote challenge takes advantage of the “network effect”… Read More

  • In marketing, Obama is like Nokia while McCain is like Apple

    When you think about Barack Obama what words come to mind? Change? Hope? Socialism? What about John McCain? Maverick? Strength? Bush? Well, according to one market research firm, Synovate, Obama is to Nokia as McCain is to Apple. But of course! It goes like this: Obama’s campaign has focused on linking “his” issues—the economy, education, why the Iraq war was a waste… Read More