Barack Obama

  • In marketing, Obama is like Nokia while McCain is like Apple

    When you think about Barack Obama what words come to mind? Change? Hope? Socialism? What about John McCain? Maverick? Strength? Bush? Well, according to one market research firm, Synovate, Obama is to Nokia as McCain is to Apple. But of course! It goes like this: Obama’s campaign has focused on linking “his” issues—the economy, education, why the Iraq war was a waste… Read More