With ‘social discovery’ all the rage with apps like Highlight, Banjo and Glancee attracting attention during this year’s SXSW it’s easy to forget there are players out there which have been doing this a tad longer. Badoo de-cloaked as a social network in London a few years ago with ‘discovery’ very much at its core, but with a twist – it encouraged people to promote themselves, sometimes with payment. Where Facebook concentrated on linking up with existing friends and friends of friends, Badoo was literally oriented towards you meeting new people all the time, and for others to push themselves out there. That gave it an obvious flirtatious feel, making it a quasi-dating site which happens to use a different method for getting people to pay. But it’s appealed to a lot of people. And I mean a lot. Currently on 149.8 million users, some time today that will tick over to hit 150 million, given it clocks around 150,000 a day. → Read More
Maybe even dating sites deserve to find a special someone at one point in their lives… it looks like Badoo, the UK-based dating site, has joined forces with rival Hot or Not.
The two have yet to issue a formal release of any kind, but Hotornot now boasts the same amount of registered users as Badoo (146 million+), and Hotornot now directly refers users to Badoo’s terms and conditions (pictured below). There have been a few observed signs from users, too… → Read More
Badoo, a social network popular in emerging markets like Russia and Brazil, has been banned in Iran. As of December 2009 Badoo says it had broken the 50 million user mark globally, with 250,000 of those coming from Iran. Pictured is the text that comes up when trying to access Badoo from inside Iran.
Badoo runs a fine line between a social network and a dating or (more accurately) a flirting site, but it is not at all political. It may be this flirtatious aspect of the site which has inflamed the ire of the strict Islamic authorities – however, there has been no official reason given.
In January 2008 Badoo pulled in $30m from Russian investor Finam for a 10% stake. The money was to build the service in Russia and other emerging markets.
The site had been been working with mobile network Turkcell, which has ties to Irancell, Iran’s predominant mobile network. Because Badoo’s social system is based largely on premium SMS, it sent its payment services through Irancell. However, the current politics over the site’s ban has stalled this operation. Badoo is currently trying to come up with a plan to circumvent the ban to reach its users again. → Read More
Badoo, a social network popular in emerging markets like Russia and Brazil, has been banned in Iran. As of December 2009 Badoo says it had broken the 50 million user mark globally, with 250,000 of those coming from Iran. Pictured is the text that comes up when trying to access Badoo from inside Iran.
Badoo runs a fine line between a social network and a dating or (more accurately) a flirting site, but it is not at all political. It may be this flirtatious aspect of the site which has inflamed the ire of the strict Islamic authorities – however, there has been no official reason given.
In January 2008 Badoo pulled in $30m from Russian investor Finam for a 10% stake. The money was to build the service in Russia and other emerging markets. → Read More
A year ago we modeled out the true value of various social networks based on the idea that users in high-value online advertising markets like Japan, the UK and the U.S. were worth more (financially speaking) than those in lower value online advertising markets. Facebook had recently become the largest worldwide social network in terms of users, but based on our model MySpace was still by far the most valuable social network.
We’ve now remodeled social network valuations based on current user numbers and Facebook’s most recent $10 billion valuation. The results are dramatically different.
Based on the original year-old model, if Facebook was worth $15 billion (their then-current valuation), MySpace, with far more U.S. users, was worth nearly $20 billion:
Our model takes Comscore data for available countries and regions. We’ve graphed each of 26 well known social networks with the data we have been able to collect. We’ve then calculated the average advertising spend (estimated by PriceWaterhouseCoopers in a recent report) for each person online in each of those countries. For example, in the U.S., the total 2008 estimated Internet advertising spend is $25.2 billion. We’ve divided that by the number of people online in the U.S. according to Comscore (191 million), to get an average Internet spend per person of $132. View the raw data and calculations here.
The U.S., by the way, is only the 4th most valuable market per Internet user, trailing The UK ($213), Australia ($148) and Denmark ($144).
Is MySpace worth $3 billion, or $20 billion? It depends on how you value a user. It’s time to start comparing the big global social networks on something other than unique visitors and page views. I believe an effective way to value a particular user is based on the average Internet advertising spend per person in the country they live in. The higher the spend, the more value the social network can get out of the user by serving them advertising and other products. That means that, for now, users in a handful of key countries are worth far more in terms of revenue potential than those in the rest of the world. We’ve begun to build out a model that looks at social network usage by country/region and compares that to available data on total Internet advertising spend in each of those countries. The model is then able to turn an apples-to-oranges comparison into an apples-to-apples comparison. The early results are surprising. The ultimate financial value of any asset is, ultimately, what the market will pay for it. We have only a few data points to help us: Facebook, Bebo and LinkedIn are worth $15 billion, $850 million and $1 billion, respectively, based on relatively recent valuations (although only Bebo was actually sold completely; Facebook and LinkedIn raised investments at those valuations). The last valuation of MySpace was just $580 million, back in 2005 when it was acquired by News Corp. Which valuation is most “correct?” It’s hard to say based on the data that’s been available to date, which is mostly just aggregate page view and unique visitor numbers from Comscore and other services. Based on worldwide unique visitors, for example, Facebook recently overtook MySpace to become the “largest” social network. According to raw worldwide user number, the biggest social networks are Facebook, Myspace, Hi5, Friendster, Orkut and Bebo, in that order. But when you apply the model that we’ve created below, which takes into account where users live, the rankings change substantially. MySpace is by far the most valuable social network based on available data. A competitor like Orkut is worth only 1/20th of MySpace, even though it has nearly 1/4 the number of users. Properly Ranking Social Networks Our model takes Comscore data for available countries and regions. We’ve graphed each of 26 well known social networks with the data we have been able to collect. → Read More
Russian investor Finam has put $30m into UK-based social network Badoo for a 10% stake. The money is to build the service in Russia, where social networking market has reached around 10 million users in January. Badoo’s social networking site with photo and video sharing has 12.7 million registered accounts, mostly in Latin America and Continental Europe. Badoo was launched from London in November 2006 and was the number two fastest rising search term on the Google Zeitgeist list for 2007. It will go up against several other russian sites including Odnoklassniki.ru, Vkontakte.ru and Moikrug.ru which have all attracted several million users each. And now the Russian version of MySpace, which launched only last week. Badoo’s main pitch is that it carries no advertising, avoiding the kinds of issues Facebook had with Beacon. Instead, Badoo derives its main revenue from offering users the chance to pay to be popular. “We wanted to be advertising free in order to have a ‘clean’ site so our users weren’t subject to adverts which we know can be a turnoff,” said Neil Bryant, the managing director of Badoo told The Guardian last year. They say 20% of Badoo’s 12.5 million users access the function once a month, or $1 or €1, in a blend of Digg and a Reuters ticker. Right now the £1 charge is waved in the UK, where the site has – incredibly – never formally launched. But Badoo is aiming to get traction by using celebrities with its UK launch next month. According to Quintura, in 2005, Finam bought-out a 68.5% stake in Mamba, a leading online dating community in Russia with over 9 million registered accounts, which is rumored to share the same technical founders with Badoo. → Read More
International social networking site Badoo, just got a $300 million valuation from new Russian investors. TechCrunch UK has the details: Russian investor Finam has put $30m into UK-based social network Badoo for a 10% stake. The money is to build the service in Russia, where social networking market has reached around 10 million users in January.Badoo’s social networking site with photo and video sharing has 12.7 million registered accounts, mostly in Latin America and Continental Europe. Badoo was launched from London in November 2006 and was the number two fastest rising search term on the Google Zeitgeist list for 2007. It will go up against several other russian sites including Odnoklassniki.ru, Vkontakte.ru and Moikrug.ru which have all attracted several million users each. And now the Russian version of MySpace, which launched only last week. Badoo’s main pitch is that it carries no advertising, avoiding the kinds of issues Facebook had with Beacon. Instead, Badoo derives its main revenue from offering users the chance to pay to be popular. Instead, Badoo derives its main revenue from offering users the chance to pay to be popular. comScore shows erratic swings in worldwide traffic, peaking last June at 11.2 million unique visitors, and now at 5.7 million as of December: (Quintura CEO Yakov Sadchikov has more here). CrunchBase Information badoo Information provided by CrunchBase → Read More
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