March 5th, 2013

Troy Carter To Bring A Bit Of Gaga’s Social Magic To Disrupt NY

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He founded the Atom Factory talent agency. He manages Lady Gaga, and when she wanted her very own social network for her millions of “little monsters”, he co-founded Backplane. And he doesn’t do weekly team meetings. Troy Carter is a general badass, and will be at Disrupt NY.

Carter’s AtomFactory embodies the essence of a lean startup: With its small team, the company is making waves in the… → Read More

February 3rd, 2013

After Seducing 1M Little Monsters For Lady Gaga, Backplane Expands To Spawn More Fan Clubs

LM Feed Backplane

Geeking out about your favorite things can be embarrassing or annoying on the big social networks. But Lady Gaga’s tech team Backplane proved with her Little Monsters site that fans want an online home. Now it’s branching out to create communities for 10 more bands and brands, starting with Conde Nast’s photography magazine, and Guns’N’Roses. Backplane’s ready to take you down to… → Read More

February 16th, 2012

Lady Gaga-Backed Backplane Raises Over $4M From Sequoia & More; Acquires Sharing Platform Cortex

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You may have heard the buzz by now about a young startup that’s being fueled by some pretty impressive star power, including the likes of the one and only Lady Gaga. The project, called Backplane, was co-founded by Lady Gaga’s manager, Troy Carter, and raised an early (then hush hush) seed round from an impressive set of investors, including Google Ventures, Founders Fund Angel, Menlo Ventures, SV… → Read More

January 20th, 2012

First Look: Backplane, The Lady Gaga-Backed Community Platform With All-Star Investors (Invites)

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Early last summer we wrote about Backplane, a mysterious startup with impressive backers and some major star power behind it: one of its cofounders, Troy Carter, is Lady Gaga’s manager. And Lady Gaga herself has a significant stake in the company, as well as hands-on involvement with its development.

Details on the company’s product have been scant until now. But we’ve got some exclusive… → Read More