babylist

Babylist makes an even bigger bet on baby products with Expectful acquisition

Today, baby registry and product discovery platform Babylist announced that it has acquired health and wellness tool Expectful for an undisclosed price. The deal brings together two companies focused

What if your startup doesn’t take off overnight?

Natalie Gordon founded Babylist in 2011, and today it’s a leading marketplace for baby gift registries. But it didn’t take off at first. It took several years for Gordon to spin the startup into i

BabyList, A Universal Baby Registry Built By An Ex-Amazon Developer & Mom, Raises $650K

<a target="_blank" href="http://babyli.st/">BabyList</a>, the online universal baby registry which lets couples request unconventional items - like diaper service subscriptions, for example - in addit