augmented reality

  • Qualcomm Extends Vuforia Augmented Reality Platform To The Cloud (Video)

    Qualcomm Extends Vuforia Augmented Reality Platform To The Cloud (Video)

    Qualcomm announced an upgrade to their Vuforia Augmented Reality platform on Wednesday. Vuforia is a platform that focuses on using images as the “targets” to launch an AR experience, rather than requiring consumers to scan QR codes or other glyphs. So instead of scanning a barcode, you just scan a specific picture to start the AR experience on your mobile phone or tablet (it… Read More

  • Augmented Reality Advertising: So Close, And Yet So Far Away

    Augmented Reality Advertising: So Close, And Yet So Far Away

    Nature Publishing Group teamed up with the King Abdullah University of Science and Technology to run an augmented reality advertising campaign. Point your tablet or smartphone at the print advertisement and watch the beautiful KAUST campus spring to life before you! You can click on the various departments, “talk” to virtual students, and peruse job openings hosted at Naturejobs. Read More

  • Junaio Augmented Reality Browser Gets A UI Makeover (Video)

    Junaio Augmented Reality Browser Gets A UI Makeover (Video)

    When it comes to Augmented Reality browsers on mobile devices, I always particularly liked Junaio (just one of the many AR tools created and maintained by Munich-based company Metaio). It’s an especially appealing option since it’s quite powerful, and has many, many content channels to choose from (a good side effect of their successful developer outreach – they have over… Read More

  • MagicPlan 2.0 Arrives: Create Instant Floor Plans Using Your iPhone Or iPad’s Camera

    MagicPlan 2.0 Arrives: Create Instant Floor Plans Using Your iPhone Or iPad’s Camera

    Augmented reality isn’t always totally pointless. Sorry if you think it’s hugely useful to see an augmented view of tweets around you just by holding up your phone, but I like to find slightly more advanced applications using the technology. One such app, MagicPlan, fits that description. From the two-year old startup Sensopia, the MagicPlan iOS app is rolling out version 2.0 of… Read More

  • Attention Melbourne: You May Now Begin Hunting For Virtual Eggs

    Attention Melbourne: You May Now Begin Hunting For Virtual Eggs

    With all the talk about the potential of Google Glass, I thought it might be nice to drop back in on the current state of Augmented Reality — the kind where you still use a smartphone to view markers or images. In the spirit of Google’s “20-percent time”, Melbourne Australia based mobile app development company jTribe developed an Augmented Reality Easter egg hunt for… Read More

  • Microsoft’s SemanticMap: After Project Glass, Another Take On How To Make The World More User-Specific

    Microsoft’s SemanticMap: After Project Glass, Another Take On How To Make The World More User-Specific

    Augmented reality seems to be all the rage this week: Microsoft earlier today got in touch to give us the heads up on some technology it’s been working on — its designs for how to make a user’s experience of a location specific only to that user — one day after Google revealed more details about its own take on that idea in the form of Project Glass. Called SemanticMap… Read More

  • Post MWC: Total Immersion's Augmented Reality Sunglasses Demo

    Post MWC: Total Immersion’s Augmented Reality Concepts Assist E-Commerce

    Another Augmented Reality update from Total Immersion popped up on my radar at this year’s Mobile World Congress. This nifty app, demoed at the Texas Instruments booth, is loaded with retail potential for e-commerce situations. This is not the first AR tool we’ve seen to assist with retail apparel purchases, however it is one of the best. Excellent AR tracking. Read More

  • Aurasma Augments Reality Anywhere — Even Waiting For A Cab

    Aurasma Augments Reality Anywhere — Even Waiting For A Cab

    At many conferences, like the Mobile World Congress, it seems the best demos usually end up happening while waiting in line for lunch or for a cab. While rolling through the pile of video content I collected at the MWC this year, I ran back across this Augmented Reality demo by Aurasma. It is a perfect example of the “elevator demo” and in one way illustrates the portability of many… Read More

  • Map Your Own 3D Space With Metaio Creator Mobile

    Map Your Own 3D Space With Metaio Creator Mobile

    Yesterday, Metaio CTO Peter Meier ran a small demo for me that describes how their new Creator Mobile software allows any user to map a 3D space with a coordinate system, so they can then add their own digital, Augmented Reality content to that space. This mobile app will work in conjunction with their desktop solution called simply Metaio Creator (video description at this link), which is… Read More

  • Real Augmented Reality Google Goggles In Prototype Stage?

    Real Augmented Reality Google Goggles In Prototype Stage?

    There have been whispers in the past of augmented reality goggles or glasses, but generally we have been able to dismiss them as exaggerations or concepts. The technology, while it isn’t unrealistic, simply isn’t quite there yet. Apparently that hasn’t stopped Google: a new report is appearing corroborating earlier ones that they are working on a pair of augmented reality… Read More

  • Vuzix: SMART Glasses Explained

    Vuzix: SMART Glasses Explained

    The story about Vuzix’s new AR/holographic enabled concept glasses broke last week, but I had a chance to catch up with Clark Dever from Vuzix (with my rogue TechCrunch ghetto cam) for a brief video explanation and demo of the technology. The short of it is that it involves some highfalutin’ technolgy to get the displays to accurately display into the lens material. Their displays… Read More