augmented reality

  • Sphero’s New Augmented Reality App Allows You To Walk A Beaver Around Your House

    Sphero’s New Augmented Reality App Allows You To Walk A Beaver Around Your House

    Meet Sharky the Beaver, Sphero‘s first augmented reality character for their little robotic spheres. Over the past few months, Orbotix has been developing many new ways to use the toy. With this new app, the company is making its first step into the world of augmented reality. As a reminder, Sphero is a ball with an internal motor. You can control it using a Bluetooth-enabled smartphone… Read More

  • Metaio’s New SDK Allows SLAM Mapping From 1,000 Feet

    Metaio’s New SDK Allows SLAM Mapping From 1,000 Feet

    Munich-based augmented reality pioneers Metaio announce today a whole slew of new products. These include:
    • A new SDK – powered by a new Augmented Reality Experience Language (AREL) • An update to Metaio Creator (their AR desktop publishing tool for non-technical users) • Advanced camera technologies like continuous visual search and SLAM (Simultaneous Localization and… Read More

  • Preview Your 3D Printed Objects In Real Time With Augment

    Preview Your 3D Printed Objects In Real Time With Augment

    If there’s one problem with 3D modeling and printing its that you never really know what you’re going to get. That’s where Augment comes in. It’s a new program for phones and tablets that allows you to see 3D printed objects in an augmented reality display, thereby allowing you to see what an object will look like before you start the print process. It works with most… Read More

  • The Zaphat Can Turn You Into A Zombie…Sorta

    The Zaphat Can Turn You Into A Zombie…Sorta

    Here’s an interesting approach to Augmented Reality marketing: turn hats into Zombie heads. The Zaphat (pronounced like Zap Hat, not Zafat) is a new line of fashion apparel where the logo on the accoutrement acts as the target for an iOS/Android app that uses Augmented Reality to transform the wearer into an avatar of their choice. In other words, when you wear a special hat, people… Read More

  • Amazon’s Flow App Brings Barcode Scanning & Augmented Reality To Android Users

    Amazon’s Flow App Brings Barcode Scanning & Augmented Reality To Android Users

    Amazon Flow, the barcode scanning/augmented reality app from Amazon subsidiary A9.com, has arrived on Android today, following its November 2011 iOS debut. To refresh your memory, the app lets shoppers scan things like CDs, DVDs, books, toys, video games, and more using their smartphone’s camera in order to display product details and pricing info. Barcode scanning, however, is not unique… Read More

  • Qualcomm Vuforia Augmented Reality Demo

    Qualcomm Extends Vuforia Augmented Reality Platform To The Cloud (Video)

    Qualcomm announced an upgrade to their Vuforia Augmented Reality platform on Wednesday. Vuforia is a platform that focuses on using images as the “targets” to launch an AR experience, rather than requiring consumers to scan QR codes or other glyphs. So instead of scanning a barcode, you just scan a specific picture to start the AR experience on your mobile phone or tablet (it… Read More

  • Augmented Reality Advertising: So Close, And Yet So Far Away

    Augmented Reality Advertising: So Close, And Yet So Far Away

    Nature Publishing Group teamed up with the King Abdullah University of Science and Technology to run an augmented reality advertising campaign. Point your tablet or smartphone at the print advertisement and watch the beautiful KAUST campus spring to life before you! You can click on the various departments, “talk” to virtual students, and peruse job openings hosted at Naturejobs. Read More

  • Junaio Augmented Reality Browser Gets An Update

    Junaio Augmented Reality Browser Gets A UI Makeover (Video)

    When it comes to Augmented Reality browsers on mobile devices, I always particularly liked Junaio (just one of the many AR tools created and maintained by Munich-based company Metaio). It’s an especially appealing option since it’s quite powerful, and has many, many content channels to choose from (a good side effect of their successful developer outreach – they have over… Read More

  • MagicPlan 2.0 Arrives: Create Instant Floor Plans Using Your iPhone Or iPad’s Camera

    MagicPlan 2.0 Arrives: Create Instant Floor Plans Using Your iPhone Or iPad’s Camera

    Augmented reality isn’t always totally pointless. Sorry if you think it’s hugely useful to see an augmented view of tweets around you just by holding up your phone, but I like to find slightly more advanced applications using the technology. One such app, MagicPlan, fits that description. From the two-year old startup Sensopia, the MagicPlan iOS app is rolling out version 2.0 of… Read More

  • Attention Melbourne: You May Now Begin Hunting For Virtual Eggs

    Attention Melbourne: You May Now Begin Hunting For Virtual Eggs

    With all the talk about the potential of Google Glass, I thought it might be nice to drop back in on the current state of Augmented Reality — the kind where you still use a smartphone to view markers or images. In the spirit of Google’s “20-percent time”, Melbourne Australia based mobile app development company jTribe developed an Augmented Reality Easter egg hunt for… Read More

  • Microsoft’s SemanticMap: After Project Glass, Another Take On How To Make The World More User-Specific

    Microsoft’s SemanticMap: After Project Glass, Another Take On How To Make The World More User-Specific

    Augmented reality seems to be all the rage this week: Microsoft earlier today got in touch to give us the heads up on some technology it’s been working on — its designs for how to make a user’s experience of a location specific only to that user — one day after Google revealed more details about its own take on that idea in the form of Project Glass. Called SemanticMap… Read More

  • Post MWC: Total Immersion's Augmented Reality Sunglasses Demo

    Post MWC: Total Immersion’s Augmented Reality Concepts Assist E-Commerce

    Another Augmented Reality update from Total Immersion popped up on my radar at this year’s Mobile World Congress. This nifty app, demoed at the Texas Instruments booth, is loaded with retail potential for e-commerce situations. This is not the first AR tool we’ve seen to assist with retail apparel purchases, however it is one of the best. Excellent AR tracking. Read More

  • Post MWC: Aurasma Augments Reality Anywhere

    Aurasma Augments Reality Anywhere — Even Waiting For A Cab

    At many conferences, like the Mobile World Congress, it seems the best demos usually end up happening while waiting in line for lunch or for a cab. While rolling through the pile of video content I collected at the MWC this year, I ran back across this Augmented Reality demo by Aurasma. It is a perfect example of the “elevator demo” and in one way illustrates the portability of many… Read More

  • Map Your Own 3D Space With Metaio Creator Mobile

    Map Your Own 3D Space With Metaio Creator Mobile

    Yesterday, Metaio CTO Peter Meier ran a small demo for me that describes how their new Creator Mobile software allows any user to map a 3D space with a coordinate system, so they can then add their own digital, Augmented Reality content to that space. This mobile app will work in conjunction with their desktop solution called simply Metaio Creator (video description at this link), which is… Read More

  • Real Augmented Reality Google Goggles In Prototype Stage?

    Real Augmented Reality Google Goggles In Prototype Stage?

    There have been whispers in the past of augmented reality goggles or glasses, but generally we have been able to dismiss them as exaggerations or concepts. The technology, while it isn’t unrealistic, simply isn’t quite there yet. Apparently that hasn’t stopped Google: a new report is appearing corroborating earlier ones that they are working on a pair of augmented reality… Read More

  • Vuzix: SMART Glasses Explained

    Vuzix: SMART Glasses Explained

    The story about Vuzix’s new AR/holographic enabled concept glasses broke last week, but I had a chance to catch up with Clark Dever from Vuzix (with my rogue TechCrunch ghetto cam) for a brief video explanation and demo of the technology. The short of it is that it involves some highfalutin’ technolgy to get the displays to accurately display into the lens material. Their displays… Read More

  • Augmented Reality App Instantly Translates Foreign Text On Signs, Menus

    Augmented Reality App Instantly Translates Foreign Text On Signs, Menus

    If you ever wanted to be able to read text on a street sign or on a menu in a restaurant when abroad, your smartphone might be able to help you soon. Japanese electronics company Omron has developed a smartphone application that can instantly translate (short) foreign texts you come across – firing up the app and pointing the phone’s camera at the text in question is enough. Omron… Read More

  • Zazzle Launches AR Technology To Let You See How Art Looks On Your Wall Before You Buy

    Zazzle Launches AR Technology To Let You See How Art Looks On Your Wall Before You Buy

    It’s been a while since we’ve written about DIY online shop, Zazzle. But the company has grown to be one of the largest customization companies out there, with 20 million unique visitors a month. And today the company is pressing forward with developing its own innovative new ways to help users more accurately customize and visualize their products. To do so, Zazzle is today… Read More

  • Wearable Augmented Reality System To Guide New Workers Remotely (Video)

    Wearable Augmented Reality System To Guide New Workers Remotely (Video)

    Augmented reality has one more use case: a team of researchers at Japan’s National Institute of Advanced Industrial Science and Technology (AIST) has developed an AR guidance system that can help inexperienced or new workers navigate difficult situations remotely. The way it works is that the system (currently in prototype stage) makes it possible to share the first-person perspective of… Read More

  • Metaio Virtual Object Occlusion

    Metaio Adds Gravity To Their Augmented Reality Platform

    German augmented reality firm Metaio showcased some updates to their core technologies today at this year’s ISMAR conference in Basel, Switzerland. The company is documenting this update with out-takes from some highly technical white papers and also, thankfully, with a few video demonstrations (for the algorithm-ly challenged out there – like me). The basic gist of this update… Read More