augmented reality

  • Augmented Reality Will Make Us Smarter Crunch Network

    Augmented Reality Will Make Us Smarter

    Moore’s Law is bound to pop up any time you read an article about the future of technology. Moore’s Law is common knowledge in tech; it deals with the exponential growth of the number of transistors on a circuit and the speed that information is processed. I’d argue that there’s a new law that is just as important bubbling up to the forefront today: The Law of… Read More

  • Mobile Virtual Reality Is The Ghost Of Christmas Past Crunch Network

    Mobile Virtual Reality Is The Ghost Of Christmas Past

    The worlds of gaming, sports, live music, commerce and adult entertainment are all primed for a revolutionary consumption shift with the advent of virtual reality (VR). Fantasy shall become reality; a new age of immersive entertainment lies just around the corner. And just as the world progressed from radio to television, so too shall it do so with VR. Read More

  • Augmented And Virtual Reality 1.0 — 2016 Preview Crunch Network

    Augmented And Virtual Reality 1.0 — 2016 Preview

    Samsung/Oculus’ Gear VR launch was the starting gun for AR/VR 1.0, so what can we expect next year? Strap on your magic goggles, it’s immersion time. Read More

  • Blippar Demonstrates New Real-Time Augmented Reality App

    Blippar Demonstrates New Real-Time Augmented Reality App

    Ambarish Mitra just revealed Blippar’s next-generation app at TechCrunch Disrupt London 2015. By just pointing the app at everyday objects, the app identifies and categories nearly everything in the frame. The app launches in two weeks in an effort to become a visual browser. Read More

  • The Business Case For Augmented Reality Crunch Network

    The Business Case For Augmented Reality

    When we think of augmented reality, we think of the interaction of superimposed graphics, audio, GPS data and other sensory enhancements converging within a real-world environment displayed in real time. We might associate AR with future-facing products like HoloLens or Fashion3D, which offer interesting consumer and business experiences. But this kind of technology has not realized its… Read More

  • Microsoft Lays Off 60 On Its HoloLens Team In Israel As It Shifts Development To The U.S.

    Microsoft Lays Off 60 On Its HoloLens Team In Israel As It Shifts Development To The U.S.

    Microsoft has yet to ship its first HoloLens holographic imaging device, but it is moving swiftly on to the next generation of development nonetheless. TechCrunch has confirmed that Microsoft has dismissed 60 people in Israel who work on the HoloLens — 30 full-time staff and 30 contractors. The plan is to wind down work on its VR headset and platform in the country… Read More

  • Breaking Down Billion-Dollar AR/VR Investment In The Last 12 Months Crunch Network

    Breaking Down Billion-Dollar AR/VR Investment In The Last 12 Months

    Augmented and virtual reality are the new hotness, as VCs and corporates get in on the act. While Facebook’s multi-billion dollar acquisition of Oculus got everyone’s attention early last year, it’s only in the last 12 months that investments accelerated. Read More

  • Immerse Me: How To Get Lost In A Story (Story Not Required) Crunch Network

    Immerse Me: How To Get Lost In A Story (Story Not Required)

    The media we use to tell stories has evolved considerably in the millennia since our ancestors swapped their first campfire tales. Regardless of the form stories take, the storyteller always has the same goal: transport an audience — get people to stop thinking about the here and now and focus on the world of the story. And despite all advances in storytelling media, there has only been… Read More

  • Augmented Reality: Believe The Hype (Cycle) Crunch Network

    Augmented Reality: Believe The Hype (Cycle)

    Gartner’s annual report in 2008 was titled “Hype Cycle of Emerging Technologies.” This was the first year the IT and technology research firm’s annual report mentioned augmented reality (AR). In it, Gartner estimated that AR was “more than 10 years” from mainstream adoption. Read More

  • Magic Leap Releases Raw Footage Created With Its Augmented Reality Tech

    Magic Leap Releases Raw Footage Created With Its Augmented Reality Tech

    Magic Leap, the secretive tech firm that’s backed by Google, just posted a video that gives the clearest look yet at what its augmented reality technology can do. Shown today at WSJDLive, the clip is a minute long and a caption says the footage was “shot directly through Magic Leap technology” last week, without any special effects or compositing. Read More

  • What The Growth Of Virtual Reality Will Mean For Brands Crunch Network

    What The Growth Of Virtual Reality Will Mean For Brands

    As the personal computer boomed in the late 1980s and early 1990s, a small faction of sci-fi geeks and gamers tried to bring the endless potential of virtual reality (VR) to life. But the technology was too rudimentary; by the mid 1990s, most in the industry had closed up shop. At its core, VR is the ultimate manifestation of the collision between our physical and digital worlds. Read More