Amazon and data measurement firm Nielsen have sealed a three-year deal for measuring the ratings of Prime Video’s “Thursday Night Football” (TNF). Nielsen said this would be the first time t
GWI, a UK-based tech company — formerly GlobalWebIndex — that’s built up a SaaS business which disrupts traditional offline market research methods with a global network of data cont
If we want podcasting to continue to scale beyond its current and projected advertising revenue heights, we need to resolve some fundamental challenges.
If you’re a SaaS business, you’re likely overwhelmed with data and an ever-growing list of acronyms that purport to unlock secret keys to your success. But like most things, tracking with yo
Some more consolidation in the online measurement and analytics space: today comScore has announced that it has closed its $767.7 million deal to acquire Rentrak in an all-stock deal that brings toge