• MagicPlan 2.0 Arrives: Create Instant Floor Plans Using Your iPhone Or iPad’s Camera

    MagicPlan 2.0 Arrives: Create Instant Floor Plans Using Your iPhone Or iPad’s Camera

    Augmented reality isn’t always totally pointless. Sorry if you think it’s hugely useful to see an augmented view of tweets around you just by holding up your phone, but I like to find slightly more advanced applications using the technology. One such app, MagicPlan, fits that description. From the two-year old startup Sensopia, the MagicPlan iOS app is rolling out version 2.0 of… Read More

  • Augmented Reality App Maker CrowdOptic Scores $500,000 In New Funding

    Augmented Reality App Maker CrowdOptic Scores $500,000 In New Funding

    CrowdOptic, a maker of an augmented reality app and mobile analytics solutions for the enterprise, has raised $500,000 in new funding today in a round led by Bowman Capital. According to CEO Jon Fisher, CrowdOptic will use the new capital to accelerate development of products in the area of mobile-powered technology for live events as well as expand the security features of its platform. Read More

  • Lego Tries Augmented Reality With “Life Of George” Game

    Lego Tries Augmented Reality With “Life Of George” Game

    Lego (or LEGO if you’re adamant about trademarks) has just dipped another toe into electronic gaming with their clever “Life Of George” iOS title. The game uses 144 pieces and a piece of cardboard covered in a dotted pattern. The game is simple: George shows you a picture from his travels and asks you to recreate it using Legos. You have to dig around in your box of pieces… Read More

  • Metaio’s Augmented City Demo May Answer The Question Of AR’s Utility

    Metaio’s Augmented City Demo May Answer The Question Of AR’s Utility

    Augmented Reality veterans Metaio are announcing some more details about their upcoming insideAR conference scheduled to take place in Munich, Germany on September 26 – 27. While the speaker list for the event has been available since July, the greater theme for the conference is being updated via press release today. That theme is: “From a Vision to a Roadmap”. To help… Read More

  • Qualcomm Wants To Augment Your Reality With An SDK For Android And $200,000 Challenge

    Qualcomm wants to help bring better augmented reality apps to mobile phones, especially those powered by its Snapdragon chips. Today, it is releasing an augmented reality software development kit for Android phones, along with a $200,000 challenge for the best Android AR apps. The challenge goes through January, 2011, and the best apps will be showcased at the next Mobile World Congress. AR… Read More

  • Junaio Augmented Reality browser comes to Android.

    Augmented Reality is a technology I follow regularly as I think it is a potential mobile industry game changer. Lately, a company called Metaio has come to my attention. They are making great strides bringing AR out of its technological infancy with a series of software developments. The first development to note is that starting today (June 1), Junaio - Metaio’s free Augmented… Read More

  • Twin Towers Re-appear Via Augmented Reality iPhone app

    Mobilizy, the company that brought us one of the world’s first Augmented Reality browsers, Wikitude, just released a major upgrade which crosses that significant line between technology and its effects in the ‘real’ world. Their idea was to build a virtual memorial in remembrance of the 9/11 attacks in the U.S. and the destruction of the World Trade Center in New York City. Read More

  • Making Augmented Reality Browsers Even Better With Panoramic And Bird's-Eye Zooming

    One of the most exciting, gee-whiz features being developed for mobile phones right now are augmented reality browsers. Rather than fire up a mobile Web browser like Safari or Opera, these generally add an information layer over the world as seen through your phone’s camera lens. Last year at TechCrunch50, Tonchidot’s Sekai Camera wowed the crowd with its AR browser demo, Layar… Read More