In-app purchases have become the predominant way that mobile developers monetize their work, with the bulk of iOS’s top 25 grossing apps being free-to-play. One company, the U.K.’s NaturalMotion, even made $12 million through in-app purchases on iOS in a single month for CSR Racing, so these microtransactions are starting to add up in a big way for venture-backed mobile startups.
Apsalar, a San Francisco-based mobile analytics startup, is giving developers more precision in how they target their users.
The company is launching something called “Advanced User Segments” today. In plain English, that means that developers can change the way their app works or send targeted promotions to consumers based on how valuable or engaged they are in the app.
Apsalar, a San Francisco startup that offers mobile analytics, behavioral targeting and optimization solutions to iOS and Android app developers and publishers, has raised$5 million in funding in a round led by Thomvest Ventures.
Battery Ventures, DN Capital and other existing investors such as 500 Startups and Founder’s Co-op also participated in the round. Founded in 2010, Apsala has raised… → Read More