Aprimo

  • Teradata Buys Marketing Automation Software Company Aprimo For $525M

    Teradata Buys Marketing Automation Software Company Aprimo For $525M

    Teradata is to acquire Aprimo, a cloud-based integrated marketing software maker, for approximately $525 million including the assumption of roughly $25 million of cash at closing. Aprimo delivers a suite of integrated marketing applications to more than 150,000 professionals worldwide, and says more than 36 percent of the Fortune 100 relies on its solutions for integrated marketing management. Read More