Appboy, the maker of a suite of customer relationship management (CRM) tools for mobile app developers, is now offering a new customer segmentation product that lets developers slice their audience into groups based on who they are and how they behave. After doing so, developers can then use other Appboy tools to target those users in different ways using push notifications, emails, and in-app… → Read More
App developers want to make kick ass applications that users want to download, and — let me go out on a limb here — they also want to make money. Monetizing apps can be tough, but with a more complete picture of how their users are interacting with their app, the opportunities to bring in more revenue become clearer — as does the way to better user experiences. Back in November, we covered … → Read More
The primary focus for app developers, aside from making kick ass apps, is finding truly effective ways to monetize those apps, whether it be through targeted, location-enabled ad solutions, in-game purchases, or incentivized downloads. As freemium models proliferate, this stuff becomes increasingly important. The other piece of the puzzle is helping app creators manage and understand their user… → Read More
With the number of iOS apps now well over 300,000, app discovery is becoming an increasing frustration for users. It’s also become a major challenge for developers as the increasing number of apps is making it more and more difficult for them to attain exposure for their apps.
Now, straight from the “What Took So Long for Something Like This to be Released” department, mobile developer community… → Read More
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