London based in-app ad platform Tapdaq, which provides indie and mid-sized app developers with an option for driving app installs by selective cross-promotion of other devs' apps, has announced a $6.5
From ad networks and exchanges to demand-side platforms and other app publishers, app marketers have left no stone unturned when it comes to finding new mobile channels on which to advertise their app
<a target="_blank" href="http://appboy.com/">Appboy</a>, a company that helps mobile app marketers better retain users and keep them engaged, is today announcing $7.6 million in Series A funding. The
What better way for an anti-social app to get noticed than by insulting its target audience? London-based app design studio ustwo has just put up a pair of billboards in the hipster heartland of Shore
Research firm Forrester has put out a new report exploring best practices for developers trying to get their apps noticed. Its findings include that word of mouth and social discovery play a key role
App developer golden fingers has taken to Indiegogo to raise cash for its first app: a social game called WriteOn!. The crowdfunding campaign is not to fund the creation of the app itself -- which is