Amobee CEO Trevor Healy says the PULSE Create technology comes from the acquisition of AdJitsu. I remember being impressed by the quality and immersiveness of the AdJitsu ads back when the platform was being developed by Cooliris, and with PULSE Create… → Read More
Another bit of consolidation in the mobile advertising space — this time with an ad-tech twist: Amobee, the mobile ad company that itself was the subject of a takeover by Singtel only two months ago, has now bought an ad startup of its own: AdJitsu, a specialist in “3D” advertising technologies that let users “touch” objects in ads and explore them.
Trevor Healy, the CEO of Amobee, says that… → Read More
The mobile ad market is projected to bring in revenues of $2.6 billion this year, and while that is only a small fraction of the wider opportunity in digital advertising, the space — fueled by the smartphone boom — is only going to get bigger, and that is attracting those looking for an early foothold. Today saw another example of that coming into shape: pan-Asian carrier SingTel today announced… → Read More
Independent mobile ad network InMobi has signed a “multi-million dollar” partnership with Amobee, which provides “end-to-end mobile advertising solutions and services”.
The partnership will span three years, in which several million will pass hands as Amobee runs campaigns via InMobi’s ad network, giving a potential reach of 300 million consumers across 200 countries. The scale of the partnership… → Read More
In the previous post on the future of mobile technology, Michael notes the “bleak prospects for mobile advertising revenue” expressed by some mobile carrier CEOs and Fortune 500 executives at a panel at Davos. This dour assessment stands in stark contrast to all the early-stage money going into mobile-ad startups. This week alone, I’ve received several announcements of new VC… → Read More