Amobee, the mobile ad serving company recently acquired by Asian carrier SingTel, is launching a new ad building product called PULSE Create.
Amobee CEO Trevor Healy says the PULSE Create technology comes from the acquisition of AdJitsu. I remember being impressed by the quality and immersiveness of the AdJitsu ads back when the platform was being developed by Cooliris, and with PULSE Create… → Read More
Another bit of consolidation in the mobile advertising space — this time with an ad-tech twist: Amobee, the mobile ad company that itself was the subject of a takeover by Singtel only two months ago, has now bought an ad startup of its own: AdJitsu, a specialist in “3D” advertising technologies that let users “touch” objects in ads and explore them.
Trevor Healy, the CEO of Amobee, says that… → Read More
The mobile ad market is projected to bring in revenues of $2.6 billion this year, and while that is only a small fraction of the wider opportunity in digital advertising, the space — fueled by the smartphone boom — is only going to get bigger, and that is attracting those looking for an early foothold. Today saw another example of that coming into shape: pan-Asian carrier SingTel today announced… → Read More
Independent mobile ad network InMobi has signed a “multi-million dollar” partnership with Amobee, which provides “end-to-end mobile advertising solutions and services”.
The partnership will span three years, in which several million will pass hands as Amobee runs campaigns via InMobi’s ad network, giving a potential reach of 300 million consumers across 200 countries. The scale of the partnership… → Read More
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