The most important ad for a company or brand is its Website. So why not use that Website to generate ads? Dapper, a startup that can create a feed from any Website, is applying its technology to generate contextual, display ads from the constantly changing content on an advertiser’s own site.
Yahoo may be pushing ahead with its strategy to open itself up to outsiders (this weekend was Hack Day), but insiders are still streaming out the door. Even some of the product managers driving the open strategy are not sticking around.
Yahoo’s embrace of all things open continues today – expect an announcement in an hour or so that they are expanding their Open Search Platform that we wrote about last month. In that previous announcement, Yahoo talked about their plans to allow third parties to alter and enhance search results with structured data that may be useful to users. Today, they’ll give more details on… → Read More
Yahoo will soon be allowing third parties to enhance the Yahoo Search experience. The new platform, codenamed “SearchMonkey” and officially called Open Search Platform, will consist of a set of APIs that allow third parties to modify search results on Yahoo by adding images, structured data and additional deep links. The altered results can contain far more information than the current… → Read More