Most companies don’t have the personnel to do AI well, so they turn to platform vendors like Adobe for help. Like other platforms, it has been building AI into its product set for several years
Shout out to all the savvy enterprise software startuppers. Here’s a quick, two-part money-saving reminder. Part one: TC Sessions: Enterprise 2019 is right around the corner on September 5, and you
As companies collect increasingly large amounts of data about customers, the end game is about improving the customer experience. It’s a term we’re hearing a lot of these days, and we are
There are few topics as hot right now in the enterprise as customer experience management, that ability to collect detailed data about your customers, then deliver customized experiences based on what
At last year’s Microsoft Ignite conference, the CEOs of Microsoft, Adobe and SAP took the stage to announce the launch of the Open Data Initiative. The idea behind this effort was to make it eas
Adobe unveiled a new push for cross-device targeting today at its Adobe Summit. Amit Ahuja, the general manager of data management for Adobe Marketing, explained the product to me beforehand, and he l