amazon elements

Amazon’s private label Elements expands for first time in years with invite-only vitamins and supplements

Amazon has quietly added a new product to its private label, Amazon Elements, which previously only carried Amazon’s own brand of baby wipes, after pulling its diaper line from the label in 2015

Amazon’s private label brands are taking over market share

Amazon’s investment in its own private label products has been paying off, according to a new report out today. The retailer now competes with vendors via its own products in over a dozen catego

Amazon Goes After Honest.com With Elements, A Prime-Only Lineup Of Ethical Home Essentials

Amazon, always on the lookout for more products to sell on its e-commerce platform, is taking a turn to ethically sourced home essentials for its latest launch. Amazon Elements, debuting today, is a n