Amazon Coins

  • Amazon Now Offers Amazon Coins Virtual Currency On Kindle Fire, Gives $5 In Free Coins To All Users

    Amazon Now Offers Amazon Coins Virtual Currency On Kindle Fire, Gives $5 In Free Coins To All Users

    E-commerce leviathan Amazon today is taking a step into social gaming: Amazon Coins, its new virtual currency, is now live in the U.S. To kick it off, Amazon announced that it would put $5 worth of the currency -- equivalent to 500 Coins -- into all Kindle Fire users' accounts to use on apps and in-app purchases on its platform. The company says that this is equivalent to "tens of millions of… Read More

  • Amazon Coins Are Steroids For The Amazon Appstore

    Amazon Coins Are Steroids For The Amazon Appstore

    Editor's note: Charles Edward Hudson is a venture partner with SoftTech VC and the CEO and co-founder of Bionic Panda Games. I have been trying to wrap my head around Amazon’s decision to launch Amazon Coins as a currency. It struck me as curious because most major platforms who have offered universal, platform-wide virtual currencies have dialed back those efforts or simply abandoned… Read More