E-commerce leviathan <a target="_blank" href="http://www.amazon.com">Amazon</a> today is taking a step into social gaming: Amazon Coins, its new virtual currency, is now live in the U.S. To kick it of
<b>Editor's note:</b> <em>Charles Edward Hudson is a venture partner with SoftTech VC and the CEO and co-founder of Bionic Panda Games.</em>
I have been trying to wrap my head around Amazon’s de