Google+ is finding its way into every Google product, and AdWords is no exception. Starting today, AdWords advertisers can easily highlight their Google+ follower counts in their enhanced campaigns. On average, Google says, ads with these follower counts have “a 5-10% higher click-through rate” than regular ads. The company, it seems, tested these new ads with the help of a number of… → Read More
Google won a court case in Australia on Wednesday when the country’s High Court ruled that the Internet behemoth did not violate fair trade law by allowing companies to purchase AdWords containing their competitor’s names. → Read More
Google announced today that marketers and advertisers promoting iOS applications can now monitor conversions – meaning app downloads – using Google’s AdWords. The news follows Google’s earlier move this April to offer a similar tracking option for Android applications. → Read More
Before you start commenting about how much I cover Google+, just hop over to The Next Web (my previous employer), to see the root of it all. I’m a firm believer in Google’s approach to become more social, as I’ve watched it not only happen within its products, but company wide. → Read More
When small businesses need to make investments in IT or other operations, it’s often the companies selling them the goods that help with financing solutions. Now it looks like Google is using that model to help drive more dollars to AdWords search advertising. Google says that from Monday it is launching a new service in the UK, AdWords Business Credit, which offers credit to companies… → Read More
Who says Google has stopped experimenting? With little fanfare, the company has launched a new service, the “Google Supplier Directory Beta” earlier this month to connect companies with Chinese manufacturers. The service, a part of the AdWords program, lists several Chinese-based firms, their product details, export markets, annual revenue (in RMB), and more. → Read More
Google makes a heck of a lot of money from online advertising. In fact, 97 percent of Google’s revenue, which totaled $33.3 billion in the past twelve months, comes from advertising.
WordStream, a venture capital-backed provider of hosted software that automates most of the manual work involved with creating and optimizing both paid and natural search engine marketing campaigns, has done some… → Read More
In a move that suggests a tad of insecurity on Apple’s behalf, the iPad maker is apparently buying Google AdWords ads targeting potential buyers of the Dell Streak, the Android-powered micro-tablet or netpad or whatever it is people cooler than me call the device.
The screenshot above was taken after I did a search for ‘Dell Streak’ on Google.co.uk (thanks for the tip, Tom from Rudefox). As you… → Read More
Google this morning announced a number of changes in the way it deals with advertising agencies around the world, from small search marketing shops to large traditional marketing household names.
Penry Price, Vice President, Global Agency Development at Google has blogged about the changes here and here.
In short, the search and Internet advertising giants aims to raise the bar for Google… → Read More
Advertisers are beginning to realize that ads on the Web have their own lifecycle. People who eventually click on an ad don’t always click on it the first time they see it. Just like on TV or in print, they need to be bombarded by the same message before they take an action. The more times people see an ad on the Web, the more likely they are to eventually click on it. As annoying as this may… → Read More
Throughout 2005, the year after the company went public on NASDAQ, Google commissioned multiple research agencies to run analysis on the importance of Internet search and search advertising in purchasing decisions across a variety of verticals. While part of this research – which the company probably still orders considering how important the business continues to be for Google’s bottom line … → Read More
In what looks to be an effort to be the one overall ad network that rules them all, Google sent out an email to AdSense publishers today letting them know that they would soon be opening up their accounts to allow for third-party ad networks to display ads as well. The catch is that it will only be open to third party ad networks that Google deems worthy of certification.
Right now, if you run… → Read More
A slew of companies rely on Google’s AdWords system to bring users to their sites. But in an attempt to improve the quality of AdWords, Google will unveil a new judging system in the next few days that could have a major impact on current AdWords users.
The most important change the company announced Monday has to do with how it calculates the AdWords Quality Score, which helps determine the… → Read More
Not content to leave Tom Cruise alone in a self promotional Adwords Campaign, the American Government is buying Adwords units in defense of American Foreign Policy. The ad (pictured right) reads “Peace & Security, Creating security through improved relations and cooperation” and links through to a page on America.gov with a motto of “Telling America’s Story.” The… → Read More
Back when I was on the buying end of Google AdWords, I discovered how draconian the company was when you tried to buy certain terms. Your website had to match certain requirements – no pop-ups, for example – and then you were charged an arm and a leg for intermittent rotation and you liked it. Well, it seems the bloom is off the rose and any punk with a domain name and a dream can… → Read More
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