adwords

  • Google+ Is The “Social Spine” For Consumers As Well As Brands And Advertisers

    Google+ Is The “Social Spine” For Consumers As Well As Brands And Advertisers

    Before you start commenting about how much I cover Google+, just hop over to The Next Web (my previous employer), to see the root of it all. I’m a firm believer in Google’s approach to become more social, as I’ve watched it not only happen within its products, but company wide. Read More

  • Google Launching AdWords Business Credit Card To Boost SMB Search Ad Spend, Starting First In UK, Extending To U.S.

    Google Launching AdWords Business Credit Card To Boost SMB Search Ad Spend, Starting First In UK, Extending To U.S.

    When small businesses need to make investments in IT or other operations, it’s often the companies selling them the goods that help with financing solutions. Now it looks like Google is using that model to help drive more dollars to AdWords search advertising. Google says that from Monday it is launching a new service in the UK, AdWords Business Credit, which offers credit to… Read More

  • Google Launches Google Supplier Directory Beta To Connect Companies With Suppliers In China

    Google Launches Google Supplier Directory Beta To Connect Companies With Suppliers In China

    Who says Google has stopped experimenting? With little fanfare, the company has launched a new service, the “Google Supplier Directory Beta” earlier this month to connect companies with Chinese manufacturers. The service, a part of the AdWords program, lists several Chinese-based firms, their product details, export markets, annual revenue (in RMB), and more. Read More

  • What Are The 20 Most Expensive Keyword Categories In Google AdWords?

    What Are The 20 Most Expensive Keyword Categories In Google AdWords?

    Google makes a heck of a lot of money from online advertising. In fact, 97 percent of Google’s revenue, which totaled $33.3 billion in the past twelve months, comes from advertising. WordStream, a venture capital-backed provider of hosted software that automates most of the manual work involved with creating and optimizing both paid and natural search engine marketing campaigns, has… Read More

  • Can Google Get Its Mojo Back?

    Can Google Get Its Mojo Back?

    A spectre is haunting Mountain View. No, not bed bugs: bit rot. Google is in serious decline. I don’t see how they can deny it. They have famously always been a data-driven organization, and the data is compelling. Business Insider’s list of the 15 biggest tech flops of 2010 cited no fewer than four from Google: Buzz, Wave, Google TV, and the Nexus One. Bizarre errors have erupted… Read More

  • Apple Targets Searchers For 'Dell Streak', 'HP Slate' With Google Ads For The iPad

    Apple Targets Searchers For 'Dell Streak', 'HP Slate' With Google Ads For The iPad

    In a move that suggests a tad of insecurity on Apple’s behalf, the iPad maker is apparently buying Google AdWords ads targeting potential buyers of the Dell Streak, the Android-powered micro-tablet or netpad or whatever it is people cooler than me call the device. The screenshot above was taken after I did a search for ‘Dell Streak’ on Google.co.uk (thanks for the tip, Tom… Read More

  • Google Launches New AdWords Tools And Certification Program For Ad Agencies

    Google Launches New AdWords Tools And Certification Program For Ad Agencies

    Google this morning announced a number of changes in the way it deals with advertising agencies around the world, from small search marketing shops to large traditional marketing household names. Penry Price, Vice President, Global Agency Development at Google has blogged about the changes here and here. In short, the search and Internet advertising giants aims to raise the bar for Google… Read More

  • Google Ads Will Now Follow You Across The Web

    Google Ads Will Now Follow You Across The Web

    Advertisers are beginning to realize that ads on the Web have their own lifecycle. People who eventually click on an ad don’t always click on it the first time they see it. Just like on TV or in print, they need to be bombarded by the same message before they take an action. The more times people see an ad on the Web, the more likely they are to eventually click on it. As annoying… Read More

  • The Selling Of Google AdWords

    The Selling Of Google AdWords

    Throughout 2005, the year after the company went public on NASDAQ, Google commissioned multiple research agencies to run analysis on the importance of Internet search and search advertising in purchasing decisions across a variety of verticals. While part of this research – which the company probably still orders considering how important the business continues to be for… Read More

  • Google To Open The AdSense Gates To Other Ad Networks — That They Approve Of

    Google To Open The AdSense Gates To Other Ad Networks — That They Approve Of

    In what looks to be an effort to be the one overall ad network that rules them all, Google sent out an email to AdSense publishers today letting them know that they would soon be opening up their accounts to allow for third-party ad networks to display ads as well. The catch is that it will only be open to third party ad networks that Google deems worthy of certification. Right now, if you… Read More