adwords

  • What Are The 20 Most Expensive Keyword Categories In Google AdWords?

    What Are The 20 Most Expensive Keyword Categories In Google AdWords?

    Google makes a heck of a lot of money from online advertising. In fact, 97 percent of Google’s revenue, which totaled $33.3 billion in the past twelve months, comes from advertising. WordStream, a venture capital-backed provider of hosted software that automates most of the manual work involved with creating and optimizing both paid and natural search engine marketing campaigns, has… Read More

  • Can Google Get Its Mojo Back?

    Can Google Get Its Mojo Back?

    A spectre is haunting Mountain View. No, not bed bugs: bit rot. Google is in serious decline. I don’t see how they can deny it. They have famously always been a data-driven organization, and the data is compelling. Business Insider’s list of the 15 biggest tech flops of 2010 cited no fewer than four from Google: Buzz, Wave, Google TV, and the Nexus One. Bizarre errors have erupted… Read More

  • Apple Targets Searchers For 'Dell Streak', 'HP Slate' With Google Ads For The iPad

    Apple Targets Searchers For 'Dell Streak', 'HP Slate' With Google Ads For The iPad

    In a move that suggests a tad of insecurity on Apple’s behalf, the iPad maker is apparently buying Google AdWords ads targeting potential buyers of the Dell Streak, the Android-powered micro-tablet or netpad or whatever it is people cooler than me call the device. The screenshot above was taken after I did a search for ‘Dell Streak’ on Google.co.uk (thanks for the tip, Tom… Read More

  • Google Launches New AdWords Tools And Certification Program For Ad Agencies

    Google Launches New AdWords Tools And Certification Program For Ad Agencies

    Google this morning announced a number of changes in the way it deals with advertising agencies around the world, from small search marketing shops to large traditional marketing household names. Penry Price, Vice President, Global Agency Development at Google has blogged about the changes here and here. In short, the search and Internet advertising giants aims to raise the bar for Google… Read More

  • Google Ads Will Now Follow You Across The Web

    Google Ads Will Now Follow You Across The Web

    Advertisers are beginning to realize that ads on the Web have their own lifecycle. People who eventually click on an ad don’t always click on it the first time they see it. Just like on TV or in print, they need to be bombarded by the same message before they take an action. The more times people see an ad on the Web, the more likely they are to eventually click on it. As annoying… Read More

  • The Selling Of Google AdWords

    The Selling Of Google AdWords

    Throughout 2005, the year after the company went public on NASDAQ, Google commissioned multiple research agencies to run analysis on the importance of Internet search and search advertising in purchasing decisions across a variety of verticals. While part of this research – which the company probably still orders considering how important the business continues to be for… Read More

  • Google To Open The AdSense Gates To Other Ad Networks — That They Approve Of

    Google To Open The AdSense Gates To Other Ad Networks — That They Approve Of

    In what looks to be an effort to be the one overall ad network that rules them all, Google sent out an email to AdSense publishers today letting them know that they would soon be opening up their accounts to allow for third-party ad networks to display ads as well. The catch is that it will only be open to third party ad networks that Google deems worthy of certification. Right now, if you… Read More

  • Google Tweaks Its AdWords Algorithm

    Google Tweaks Its AdWords Algorithm

    A slew of companies rely on Google’s AdWords system to bring users to their sites. But in an attempt to improve the quality of AdWords, Google will unveil a new judging system in the next few days that could have a major impact on current AdWords users. The most important change the company announced Monday has to do with how it calculates the AdWords Quality Score, which helps… Read More

  • Defending America's Foreign Policy One Adsense Unit At A Time

    Defending America's Foreign Policy One Adsense Unit At A Time

    Not content to leave Tom Cruise alone in a self promotional Adwords Campaign, the American Government is buying Adwords units in defense of American Foreign Policy. The ad (pictured right) reads “Peace & Security, Creating security through improved relations and cooperation” and links through to a page on America.gov with a motto of “Telling America’s Story.”… Read More

  • Google AdWords: Screwing Us Every Which Way?

    Google AdWords: Screwing Us Every Which Way?

    Back when I was on the buying end of Google AdWords, I discovered how draconian the company was when you tried to buy certain terms. Your website had to match certain requirements – no pop-ups, for example – and then you were charged an arm and a leg for intermittent rotation and you liked it. Well, it seems the bloom is off the rose and any punk with a domain name and a dream… Read More