AdWhirl, the AdMob-owned service that allows mobile developers to quickly switch between mobile ad networks without having to update their applications, has just given developers even more flexibility: they can now include as many ad networks as they want, including both the default built-in set of networks and any other networks they want to integrate themselves.
This comes as a followup to… → Read More
AdWhirl is a mobile advertising service that allows app developers to easily switch ad networks without being a hassle to the end users. They were acquired by the ad network AdMob back in August, but that hasn’t stopped them from doing what they do. And today, they’re making their offering even better by open sourcing the whole thing.
With the new AdWhirl iPhone SDK, developers can now customize… → Read More
In the budding world of mobile advertising, whoever can control the app developers and gain access to the ad inventory on their apps will eventually win the game. Keep that in mind as you try to understand the very strange acquisition of AdWhirl by AdMob.
You see, AdMob is perhaps the largest independent mobile ad network and AdWhirl is a fast growing mobile ad exchange which allows mobile app… → Read More
We’ve heard from numerous sources that mobile ad network AdMob may be in the process of acquiring AdWhirl, the startup that lets iPhone developers tap into multiple ad networks. One source has even said that AdWhirl is already working out of AdMob’s offices, though we haven’t confirmed this. Update: this is confirmed
Great story from iPhone ad network provider AdWhirl. Apparently the developer of one of the most popular applications for the platform ever wasn’t generating any ad revenue from it for several days, missing out on up to $2000 a day according to the company’s co-founder Sam Yam.
AdWhirl, the startup that lets iPhone developers tap into multiple ad networks, has raised a cool $1 million in seed funding from Foundation Capital, with several angel investors participating. Launched in April, AdWhirl solves a simple problem for iPhone developers. As the number of ad networks available for iPhone apps has increased since the launch of the app store, developers were having a… → Read More
Earlier this year Pinch Media released a report on the state of the App Store, describing some of the trends it had seen as developers tried to monetize their apps. The verdict: advertising on free applications simply can’t match the payoff from even the least expensive ‘paid’ applications, and would require an unobtainable $8.75 CPM to reach the same income per install.