More than a half-dozen mobile ad companies are getting behind a working group called ODIN to find a new way of tracking and identifying iOS users that still respects their privacy. This is happening because Apple is pressuring developers to stop using an older method called UDIDs (or unique device ID numbers) faster than previously thought amid criticism that it compromises privacy.
Velti… → Read More
The travel industry is one vertical that seems to be seeing a lot of disruption at the moment — ranging from social media startups changing how we find and buy our journeys, to those who are re-examining how those in the business are going to make money in the future. One of the companies working in the latter space, Sojern, today announced that it has raised a round of $7.5 million.
This… → Read More
Today, Google is announcing a partnership with a NY-based company called Signpost, which will now run deals on the Google Offers website and in subscriber emails. Signpost, which has $1 million in seed funding from Google Ventures, Spark Capital and other angels, has been flying under the radar in the local deals space. The company recently tripled its employee base and now claims revenue has been… → Read More
There has been some speculation about when Facebook might launch an advertising network to run on sites apart from its own, using its trove of data on what its 845 million users like and share.
But while the company has been silent on whether it plans to do this, it has also quietly moved into display ads in the wider world of the Internet — via a series of ads for Facebook itself. And one of… → Read More
The most recent commercial for the BMW i3 and i8 concept cars is a great example of something enlightened marketers have known for years: emotion is the key driver behind purchasing decisions. Yet, today, most businesspeople still follow the old adage, “Emotions and business don’t mix,” relying on rational data to drive decisions instead.
Doesn’t the advertisement make you want to buy a… → Read More
Another big move for Buddy Media as it continues to build out the services it offers as part of its social media marketing business: the company has hired sales supremo Susan St. Ledger as its new president.
She is joining Buddy Media from Salesforce.com, where she had been for the past seven years in a number of key roles. They included (most recently) SVP of industry verticals, where she was… → Read More
With somewhat coincidental (?) timing, given this week’s Facebook Marketing Conference, a new article published today by Bloomberg Businessweek takes a deep dive into Twitter’s advertising’s business. Twitter is the other major social network after big brands’ ad dollars, and although its 100 million active members pale compared with Facebook’s 800 million+, there is the potential for a… → Read More
As we approach the date for Facebook’s meet-up with brands and marketers in New York, here’s another development in the world of Facebook that points to growing sophistication around social advertising.
Techlightenment, a division of Experian and Facebook’s first partner when it launched APIs for ads in 2010, has now upgraded its Alchemy platform to work more closely with Facebook’s… → Read More
Twitter says that 70 percent of its users come from outside the U.S. at the moment, and so it makes sense that this is where it is also investing more to grow the rest of its business. Today the company announced that it has appointed another sales executive to beef up its efforts outside its home market.
Stephen McIntyre, most recently of Google, will be overseeing Twitter’s international… → Read More
Research firm eMarketer has put together a few interesting data points that show Google doing better in display ads than you might have realized. That is, by growing this business across properties that it at some point acquired – YouTube, DoubleClick, and mobile (AdMob) – it’s set to pass Facebook’s own display business.
The social network had the highest online ad sales of any company in… → Read More
Twitter is now accepting sign-ups from small businesses that want to participant in its self-serve ad program.
The self-serve rollout was reported this afternoon by Ad Age and others, and the sign-up page is now live. In a promotion with American Express, Twitter offering a $100 credit for free advertising to the first 10,000 businesses that register — you just have to accept American Express… → Read More
Marin Software, a company that helps advertisers manage large online ad campaigns, has raised $30 million in a new round of funding.
Founded in 2006, Marin initially offered tools to manage search advertising campaigns, but it has expanded into display, mobile, and social media campaigns, and the company now bills itself as “the world’s leading online advertising management platform.” Marin… → Read More
As part of its 2012 US Digital Future in Focus whitepaper, comScore looked at the online ad landscape and found a mix of old and new names. The report includes a list of the top 10 display advertisers in the United States (all of this data is US-only), as measured by impressions. As in previous years, AT&T topped the list, but there’s a newcomer — Google, which delivered 40.4 billion ads for… → Read More
Startup SoftKinetic just announced a new kind of advertising, one that combines its gesture-control technology with Intel’s video analytics.
The goal is for people to walk up to a digital display equipped with SoftKinetic’s 3D camera and move their arms (or the rest of their body) to interact with the display, similar to Microsoft Kinect. Then, as you’re moving, Intel’s AIM technology can… → Read More
A month after its expansion to Android, Chartboost, the newly launched (already profitable) direct deals mobile ad marketplace for game developers is expanding to Asia. Starting today, the company is rolling out localized versions in Chinese, Japanese and Korean. → Read More
Independent mobile ad network InMobi has released its Mobile Market 2011 Review report today, finding significant growth in mobile advertising over the past year, with global smartphone impressions up by 488%. The company also saw 251% growth in mobile impressions on its network, which includes tablet devices and smartphones combined.
Tablet impressions alone grew by an incredible 771%… → Read More
San Francisco-based 4Mads is a new, angel-funded startup in the adtech space which allows SMB’s and local brands the ability to create both online and mobile rich media ads. The service, which has been in private testing for the past year, just went live this week with the launch of its one-stop shop and easy to use, drag-and-drop tools. → Read More
Today at the Consumer Electronics Show in Las Vegas, Samsung launched its advertising platform, Samsung AdHub, for Samsung Smart TVs. With the new service, publishers and brands will be able to deliver video, 3D, and interactive advertisements to the living room through the Samsung Smart TV interface. → Read More
Adzerk, the ad-serving technology startup which raised $650K in seed funding this July, is launching its next phase, called adOS. The new platform is intended as an evolution of its current product, and is offering improved ad-serving code plus a marketplace where publishers can find third-party apps to install. Yep – it’s an app store for ad tech. → Read More
Twitter unveiled a major redesign today which will be rolling out slowly. We’ve covered some of the main aspects already such as the new timeline and discover features, as well as how Twitter is trying to become more mainstream and accessible.
One major change for brands, however, is new brand pages. Not everyone can see what these look like yet, so I’ve pasted some screenshots here from … → Read More
Chartboost, the newly launched (already profitable) direct deals marketplace for mobile game developers is today announcing its expansion to Android. The company provides free ad-serving technology for direct deals and cross-promotions via its Chartboost SDK, allowing publishers to retain 100% of the revenue share on their direct deals. Meanwhile, the company’s opt-in ad network offers revenue… → Read More
The Justice Dept. finally gave the greenlight today to Google’s proposed $400 million acquisition of AdMeld. The deal was announced in June, and the review took almost six months. The government will not impose any major restrictions on the deal, which is now free to close in the next few days. → Read More
Washington, D.C.-based video indexing and discovery startup Veenome has raised $500, 000 in seed funding from Ecosystem Ventures (investors in Tube Mogul and Facebook), plus private angel investors from Google, Dingman Center Angels, as well as Chegg founder Aayush Phumhra and the founder of WebMetrics Tim Drees.
The company uses proprietary automated video recognition technology to scan video… → Read More
As Erick wrote in September, over the course of the last year, Fotopedia has been hard at work at trying to reinvent the photo book for the iPad. To date, the so-called “Wikipedia for photos” has launched seven apps, two of which have been in partnership with National Geographic, and has racked up 5.2 million downloads since August of last year.
In September, as part of turning its attention… → Read More
Here’s some good news for web video publishers and producers. Online video advertising budgets are expected to jump sharply in 2012. Brand advertisers who purchased online video ads this year are projected to spend 47 percent more next year. These numbers were released this morning in the second annual “Video State of the Industry Survey” by Adap.tv and Digiday.
For advertisers that didn’t… → Read More
The new direct-deals mobile advertising marketplace Chartboost is announcing today that it has raised $2 million in Series A funding, after having just launched at the beginning of the October. Investors in this rounded included TransLink Capital, SK Telecom Ventures and XG Ventures, the latter a former investor in Tapulous before its Disney acquisition. → Read More
Mobile advertising startup AppRedeem has just launched App Trailers, a new product that rewards you for viewing videos about mobile apps. The service, available here from the iTunes App Store, doesn’t use the same model as typical incentivized install programs do today. Instead, users are given points for watching a trailer, then are provided with the option to download the app at the end of the… → Read More
New direct-deal advertising marketplace Chartboost launches today, allowing mobile game developers to use cross-promotion techniques to increase the size of their game’s user base, and therefore, its revenues. The company was created by former Tapulous employees, Maria Alegre, now Chartboost CEO, and Sean Fannan, CTO.
After Disney’s acquisition of Tapulous, the Chartboost founders decided to… → Read More
Back in May, we reported that Facebook now accounts for one out of three ad impressions in the U.S., and that, really, no other web property in the U.S. comes close (Yahoo was second with 10 percent). That means that Facebook served approximately 340 billion ads in the first quarter. It’s probably not a surprise, then, that advertising makes up for about 89 percent of the social network’s total… → Read More
Facebook has teamed up with the National Federation of Independent Business (NFIB) and the U.S. Chamber of Commerce in an effort it claims will help grow American small businesses and create jobs. Starting in January 2012, Facebook will give businesses up to $10 million in free Facebook advertising in the form of ad credits. The goal is to provide 200,000 businesses in the U.S. with a $50… → Read More
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