According to online analytics company comScore, Americans watched 37 billion online videos on sites like YouTube, Yahoo and Facebook in April. In total, 181 million U.S. Internet users watched an average of 1,307 minutes of online videos last month. Those numbers are virtually unchanged from last month, but one area that has seen pretty spectacular growth over the last few month is online video advertising. According to comScore, U.S. Internet users watched almost 9.5 billion video ads last month. That’s about 60 ads per viewer. What makes this number even more astonishing is that it was only in March of this year that the number of video ads topped 8 billion for the first time. → Read More
Appia, an app marketplace and white-label app platform, is broadening its support for Android with the introduction of Pay Per Install App Advertising for Google Play (formerly known as the Android Market). Up until now, all the downloads generated through PPD (pay per download) were done through an Appia-powered app store, but now developers can purchase a Pay Per Install campaign and drive traffic back to Google Play. This, in turn, can then boost their app’s install numbers and rank.
The news comes at a time when Appia is hitting another notable milestone: its network has passed 500 million mobile consumers worldwide. → Read More
BBC Worldwide, the commercial arm of the BBC, today announced an extension of its relationship with social, online TV site Viki. On the heels of a strategic investment it made last year — BBC Worldwide participated in a $20 million Series B round that also included SK Planet, Greylock Partners, Andreessen Horowitz, Charles River Ventures, Neoteny Labs and others — and a content licensing deal, now BBC Worldwide will also working on advertising for Viki.
Through its BBC Advertising arm, the BBC will be pooling together ad inventory from its own BBC Worldwide operations with that of Viki, which is accessed in over 200 countries and offers TV shows, movies and other premium content in over 150 languages — with those translations powered by its user base. The deal will mean that BBC can add further scale to its own advertising operations to target a class of larger advertisers looking to reach that international audience on a wide scale.
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In its first-ever earnings report as a publicly traded company, mobile advertising network Millennial Media said its net loss for the first quarter widened to $4 million on increased costs. Revenues were up 53 percent year-over-year to $32.9 million.
Millennial’s shares fell by 7.7 percent in after-hours trading, as the company’s annual forecast missed estimates. For the year, Millennial is looking at $173 million and 176 million in annual revenues, which would be up by 68 percent from the year before. But that’s actually lower than the $202.8 million analysts were expecting on average, according to a Bloomberg survey. When the company went public two months ago, its shares popped more than 100% on the first day and gave the company a nearly $2 billion valuation. Since then, they’ve settled and fallen by 67 percent, giving the company a market cap of $1.16 billion. → Read More
Tumblr, the immensely popular but profitless blogging platform, just turned on its first set of paid “sponsor products” (Tumblr doesn’t like to call them “ads”). Even though the company resisted running ads on its network for a long time, it announced that it would launch this platform about two weeks ago at Ad Age’s Digital Conference in New York. For the most part, the new ads don’t intrude on Tumblr’s users blogs. Instead, the company is using its Radar and Spotlight features to highlight content from its advertisers/sponsors. → Read More
Vungle, a new company that wants to help mobile developers market their apps through video “trailers,” has just raised an enormous $2 million seed round from the who’s who of Silicon Valley. The round includes Google Ventures, AOL Ventures [Disclosure: TechCrunch is owned by AOL], Crosslink Capital, SV Angel, 500 Startups, SoftTech VC, as well as several notable angels like Maynard Webb, Scott McNealy and Tim Draper. → Read More
Local advertising startup, and recent Google Offers partner, Signpost is announcing its Series A funding round this morning to the tune of $3.75 million, led by Spark Capital. Other angels also participated in the round, but the company isn’t disclosing names. This new round is in addition to previous funding of $1.25 million, which included an investment from Google Ventures.
The company is also announcing a new hire today: Christopher DePatria, who most recently served as a senior director on AOL’s Patch inside sales team.
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Bee Media, the makers of a mobile shopping platform that serves location-specific offers and info to mobile devices, today announced that it has acquired Adcentricity, a similarly location-focued digital media startup. Under the terms of the acquisition, Bee Media secures rights to the Adcentricity name and will operate as Adcentricity going forward. Doug Woolridge, the current CEO of Bee Media will take the helm of the joint venture as its new CEO, while Adcentricity CEO Rob Gorrie will become a senior strategic advisor. The terms of the deal were not disclosed. → Read More
The heat is on to migrate more digital marketing activities into the cloud, and while we have seen a lot of movements from smaller, fleet-0f-foot startups in this area, the big players don’t want to be left out in the cold, either. Enter WPP, which today announced a partnership with the Bangalore-based outsourcing and IT specialist Infosys for a new cloud-based digital marketing platform.
Called “BrandEdge,” the two say the platform is the first of its kind in the industry, in that it brings together, into the cloud, a range of digital marketing activities such as creation and management of digital media across multiple locations and tools to manage campaing execution — all running on a single platform. → Read More
Ad-tech may not be the most obvious face of digital advertising, but in a world in which the role of big data is getting ever more essential to how things work, it is taking up an increasingly important role. One sign of that comes from the funding that ad-tech players are getting in this space: today, ad-tech startup Moat announced that it has picked up a $12 million investment led by the Mayfield Fund and including existing investors.
The Series B investment takes the total amount invested in the company to $16.5 million with past investors including Ron Conway’s SV Angel, Founders Fund, Vast Ventures, Lerer Ventures, Founder Collective, and First Round Capital; as well as the WGI Group, an investment vehicle from Moat’s founders, Right Media ex-CEO Mike Walrath and brothers Jonah and Noah Goodhart. → Read More
The mobile app industry is in a state of confusion in the wake of Apple’s recent measures to wean developers from the UDID (Unique Device Identifier), a function broadly used for determining the effectiveness of mobile advertising.
In the short term, it seems that notions of an imminent Apple ban on use of UDIDs are premature. However, most in the market have concluded that they need to move toward new methods of marketing attribution for iOS device based advertising. The key for entrepreneurs and mobile app brands is moving to alternatives that will best allow their businesses to thrive.
Here are the alternatives and here’s how pick which ones you should use: → Read More
This morning, at the Ad Age Digital Conference in NYC, Hulu CEO Jason Kilar announced a significant change in how the media company will charge its advertisers. Going forward, advertisers will only be charged based on a 100% completion rate. In other words, if viewers don’t watch the whole ad, it doesn’t count.
The change will be effective in both the free level of service and the subscription offering, Hulu Plus. → Read More
A B2B company trying to change the way that marketers procure services for ad campaigns says it has just closed one of Europe’s largest-ever angel financing rounds.
blur Group, which runs a platform called the Creative Services Exchange, says that it has raised $2 million. Bypassing the VC route, the company instead opted for a group of about 20 business names and angel investors including Archie Norman, currently chairman of UK broadcaster ITV; Kevin Lomax, the founder and former chairman and CEO of Misys Plc and director at M&S; and Tim Schoonmaker, chairman of Grapeshot Limited and ex-chairman of Emap Advertising and ex-CEO of Odeon Cinemas Ltd. → Read More
There is hardly a program or ad on TV these days that doesn’t ask its viewers to like its Facebook page or tweet about it. According to a new survey by global consulting firm Accenture, there’s a simple reason for this: those social media symbols actually work. Accenture found that, in the U.S, about a third of TV viewers have liked a show’s or brand’s Facebook page or tweeted about what they saw on TV after seeing one of these logos. → Read More
It’s no secret that most of us put more stock in the recommendations we get from friends than traditional forms of advertising. What’s interesting, though, is that while most consumers also increasingly trust online reviews and ads, trust in paid advertising on television, magazines and newspapers has been declining pretty rapidly. The latest data from Nielsen’s Global Trust in Advertising Survey shows just how dramatic this decline is: while 92% of consumers say they trust word-of-mouth recommendations, less than half trust paid ads in traditional media outlets. The trust in these ads has declined by more than 20% since 2009. → Read More
More than a half-dozen mobile ad companies are getting behind a working group called ODIN to find a new way of tracking and identifying iOS users that still respects their privacy. This is happening because Apple is pressuring developers to stop using an older method called UDIDs (or unique device ID numbers) faster than previously thought amid criticism that it compromises privacy.
Velti, Jumptap, RadiumOne, Mdotm, StrikeAd, Smaato, Adfonic and SAY Media are hoping that by collaborating, they can influence the new standard that the rest of the mobile advertising industry will adopt.
“We need to get everybody on the same page so that we have a uniform solution that ends up working for everyone,” said Krishna Subramanian, who is Velti’s chief marketing officer. → Read More
The travel industry is one vertical that seems to be seeing a lot of disruption at the moment — ranging from social media startups changing how we find and buy our journeys, to those who are re-examining how those in the business are going to make money in the future. One of the companies working in the latter space, Sojern, today announced that it has raised a round of $7.5 million.
This round, Sojern’s third, was led by new investor Industry Ventures, with existing investors Focus Ventures, Norwest Venture Partners and Trident Capital all also participating. → Read More
Today, Google is announcing a partnership with a NY-based company called Signpost, which will now run deals on the Google Offers website and in subscriber emails. Signpost, which has $1 million in seed funding from Google Ventures, Spark Capital and other angels, has been flying under the radar in the local deals space. The company recently tripled its employee base and now claims revenue has been growing at a rate of 100% month-over-month. → Read More
There has been some speculation about when Facebook might launch an advertising network to run on sites apart from its own, using its trove of data on what its 845 million users like and share.
But while the company has been silent on whether it plans to do this, it has also quietly moved into display ads in the wider world of the Internet — via a series of ads for Facebook itself. And one of its ad network partners, ironically, has also been one of its biggest competitors: Google. → Read More
The most recent commercial for the BMW i3 and i8 concept cars is a great example of something enlightened marketers have known for years: emotion is the key driver behind purchasing decisions. Yet, today, most businesspeople still follow the old adage, “Emotions and business don’t mix,” relying on rational data to drive decisions instead.
Doesn’t the advertisement make you want to buy a BMW? Don’t you want to feel cool or look more successful, technology-forward and progressive? Well, that desire is emotion at work. Steve Jobs inherently knew the emotion of his consumers was critical currency in building the Apple phenomenon, and with over 1,700 CMOs admitting that building an enduring connection with consumers is a top priority in a recent IBM survey, leveraging emotion is fast becoming a top business imperative. → Read More
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