AOL just announced that it has acquired Buysight, a startup offering ad targeting and retargeting.
The startup will become part of the Advertising.com group, which includes AOL’s various ad platforms, such as Advertising.com, ADTECH, The AOL On Network, goviral, and Pictela. (AOL also owns TechCrunch.) In the acquisition press release, the group’s CEO, Ned Brody, said Buysight’s technology will… → Read More
Back in November 2006, I published the Top 10 Greatest Internet Digital Media M&A Deals of All Time. It included eBay’s $1.5 billion acquisition of PayPal, Yahoo’s $1.6 billion acquisition of Overture, and Microsoft’s $400 million purchase of Hotmail back in 1998. It also included News Corp’s $580 million acquisition of MySpace. Don’t laugh. The list was published a month after the… → Read More
AOL’s advertising platforms, which are grouped under the Advertising.com business, is now a $500 million business, the company revealed today at its Investor Day in New York City. The Advertising.com Group is a new business unit inside AOL, which includes six separate products: The Advertising.com ad-serving network (which AOl acquired in 2004) and AdTech, along with more recent acquisitions … → Read More
An interesting tidbit has emerged from America Online’s lawsuit against Advertise.com over the latter’s alleged trademark infringement and unfair competition with regards to AOL-owned Advertising.com. (One is Advertise.com, the other is Advertising.com. Yeah, I was confused too).
Well, a preliminary ruling came out last week when the U.S. District Court for the Eastern District of Virginia… → Read More
What’s behind all the shuffling going on at AOL lately? New CEO Randy Falco is moving the headquarters from Dulles, Va. to New York City, more layoffs are rumored at the dying dial-up business, and all the advertising businesses are now grouped together under the ominous name, Platform A. Falco is putting all of his advertising eggs into Platform A, which is made up of the collection of… → Read More
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