It’s been over two years since a key piece of the tracking-ads’ industry’s consent collection apparatus was found to breach European Union’s data protection laws. Today the sur
As streaming apps and services are gradually showing more ads to viewers, adtech startup Vibe plans to help small businesses take advantage of that trend by letting them access that ad inventory with
Google sees augmented reality (AR) as a new, potentially quite effective advertising medium. Today, the search giant announced the launch of AR Beauty ads, a new smartphone ad type that allows brands
CapCut, the ByteDance-owned video editing app that’s the company’s second to hit $100 million in consumer spending after TikTok, is now expanding into business tools. Known today for its e
TikTok has landed Disney as its latest big-name publishing partner for its premium ad product, Pulse Premiere, announced earlier this year. The company will join other large publishers, including NBCU
Spotify this week launched a new tool called Showcase that allows artists to promote their work directly in the streaming app’s revamped Home feed introduced earlier this year. With Showcase, ar
Google is facing class-action style litigation in the Netherlands which accuses the adtech giant of breaching European privacy laws. It’s demanding Google stops tracking and profiling consumers
X, the company formerly known as Twitter, has been caught running unlabeled ads in users’ Following feeds, TechCrunch has learned and was able to confirm firsthand. While scrolling the Following
TikTok announced today it’s adding a new place for advertisers to reach its audience: within the search results page. The new ad buying type dubbed the “Search Ads Toggle” will allow
X says it has “delivered a decade’s worth of innovation focused on creating an engaging and healthy environment” since Elon Musk’s acquisition. Sure! Everyone knows that when you t
Meta made a remarkable claim in an announcement published today intended to give more clarity on its content recommendation algorithms. It’s preparing for behavior analysis systems “orders
French advertising technology giant Criteo has been issued with a revised fine of €40 million ($44 million) over failings to garner users’ consent around targeted advertising. The case in ques
AI chatbots have only just been put into consumers’ hands, but tech giants are rushing to monetize them. For instance, shortly after Bing Chat’s arrival, Microsoft began slipping ads into
After Snap’s stock took a hit from its weak first-quarter earnings, the company today made its pitch to advertisers at IAB’s NewFronts where it introduced new ad products and opportunities
Roku and Best Buy announced today that as part of their new first-to-market partnership, Roku gets access to Best Buy’s advertising platform. Also, Best Buy customers have exclusive access to Roku-b
Breef, a platform that allows brands to manage and service marketing agency projects, today announced that it raised $16 million in a Series A round (an undisclosed portion of which was debt) led by G
The IPO window is all but closed right now, but a few things appear still to be getting through the cracks and there are big sums attached to that. Today, Banzai — an engagement marketing startu
Litigation against Google and its parent entity Alphabet being brought in the U.K. on behalf of thousands of digital publishers — seeking up to £13.6 billion (~$16.3 billion) in damages on thei
An earlier version of this article incorrectly stated that Jasper’s valuation is $1.7 billion. It’s $1.5 billion; we regret the error. As the enthusiasm around AI image and text generato
Rephrase.ai, a self-described synthetic media production platform, today announced that it raised $10.6 million in a Series A round led by Red Ventures with participation from Silver Lake and 8VC. CEO
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