July 6th, 2010

AdSafe Media Raises $7.25 Million For Brand Verification Platform

AdSafe Media, a brand verification platform, has raised $7.25 Million in Series B funding, led by Atlas Venture with participation from existing investors Founder Collective and others participating.

Launched in May 2009, AdSafe Media uses algorithmic modeling and human verification to rate and verify the brand safety of content on commercially supported Web pages via a proprietary system. The… → Read More

June 3rd, 2010

AdSafe Reports Rise Of Online Advertising Exchanges, RTB And DSP Platforms

AdSafe Media, which uses algorithmic modeling and human verification to rate the brand safety of content on commercially supported Web pages via a proprietary system, this morning released its Q1 2010 analysis (PDF) of the online display advertising industry.

The report provides an analysis of the key display advertising brand safety metrics and industry insights observed by AdSafe Media… → Read More