Earlier this year Pinch Media released a report on the state of the App Store, describing some of the trends it had seen as developers tried to monetize their apps. The verdict: advertising on free applications simply can’t match the payoff from even the least expensive ‘paid’ applications, and would require an unobtainable $8.75 CPM to reach the same income per install.
AdWhirl, the iPhone… → Read More
Since Apple’s App Store launched last July, a number of ad networks have emerged that allow iPhone developers to place advertising in their apps so that they can generate revenue, even when an application was initially sold for free. But as the number of ad networks available has increased, developers are being faced with a new problem: once they’ve deployed an application with a certain ad… → Read More
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