Retargeting company AdRoll has released some data today intended to suggest that advertisers shouldn’t rush too quickly to embrace Facebook Exchange (the ad retargeting service that the social network launched last year) — at least not at the expense of other forms of retargeting.
That’s probably what you’d expect to hear from a company with a profitable business in web retargeting (where ads… → Read More
With most online services, the idea behind advertising is to get people to come to your site to make some sort of transaction. Most of the time, that doesn’t happen. In fact, even if they click on an ad to come to your site, 98% of the time, those users will leave without buying anything, according to the advertising startup Adroll. A new service they are offering hopes to help with that… → Read More
When it comes to advertising for blogs, there is Federated Media for the biggest ones, and for everyone else there is AdSense (or some other low-paying ad network). Jared Kopf thinks there is room for a better alternative in between the two. His startup, AdRoll, (see our earlier coverage) brings together niche publishers into self-selecting communities that, when rolled up, are big enough to… → Read More
Jared Kopf thinks that ad networks should be more like social networks. A member of the PayPal mafia (he also helped start Slide), Kopf is now CEO of Adroll, a social ad network that launched in private beta last week. (The first 100 TechCrunch readers to register and type in the promo code “Crunchroll” will get a beta invite). The last thing the Web needs is another ad network, but… → Read More
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