Adroll

  • AdRoll Raises $70M Led By Foundation As Ad Tech And Retargeting Hit The Big Time

    AdRoll Raises $70M Led By Foundation As Ad Tech And Retargeting Hit The Big Time

    AdRoll, a pioneer of online advertising retargeting (the technology that pushes you ads for products that you have viewed online previously), is today announcing a major round of funding: $70 million, which AdRoll plans to use to capitalise on the current surge of interest in ad tech as a way of getting better return on dollars invested in digital marketing. The round is one of the biggest… Read More

  • Retargeting Specialist AdRoll Buys YC Alum Userfox To Add Email And CRM Data To Its Net

    Retargeting Specialist AdRoll Buys YC Alum Userfox To Add Email And CRM Data To Its Net

    AdRoll, a online ad retargeting specialist, is expanding the number of sources where it collects data for its platform. Today the company announced its acquisition of userfox, a specialist in email marketing. Userfox originally started life in 2011 as a Y Combinator video voicemail startup called Vimessa before it pivoted to launch under a new name. The terms of the deal were not disclosed… Read More

  • Retargeting Company AdRoll Says It Has Reached A $100M Revenue Run Rate

    Retargeting Company AdRoll Says It Has Reached A $100M Revenue Run Rate

    Online retargeting company AdRoll is announcing that it has reached a revenue run rate of $100 million. To be clear, that’s run rate, not the actual revenue it’s going to see in 2013. (The company declined to provide that number.) However, it’s double the $50 million run rate that AdRoll announced at the beginning of this year. The company also says that it serves more… Read More

  • Looking Beyond Retargeting, AdRoll Acquires Analytics Startup Bitdeli

    Looking Beyond Retargeting, AdRoll Acquires Analytics Startup Bitdeli

    Ad retargeting company AdRoll is announcing that it has acquired a startup called Bitdeli for an undisclosed sum. Bitdeli is just a two-person team — brothers Jyri Tuulos and Ville Tuulos, who founded the company together. AdRoll co-founder and CEO Aaron Bell told me that he has known about the brothers since 2008, and they’ve had an “on-and-off dialogue” about joining… Read More

  • AdRoll Warns Against Betting Too Heavily On Facebook’s Ad Exchange At The Expense Of The Web

    AdRoll Warns Against Betting Too Heavily On Facebook’s Ad Exchange At The Expense Of The Web

    Retargeting company AdRoll has released some data today intended to suggest that advertisers shouldn’t rush too quickly to embrace Facebook Exchange (the ad retargeting service that the social network launched last year) — at least not at the expense of other forms of retargeting. That’s probably what you’d expect to hear from a company with a profitable business in… Read More

  • Browse Before You Buy? Adroll's RoundTrip Is Targeting You.

    Browse Before You Buy? Adroll's RoundTrip Is Targeting You.

    With most online services, the idea behind advertising is to get people to come to your site to make some sort of transaction. Most of the time, that doesn’t happen. In fact, even if they click on an ad to come to your site, 98% of the time, those users will leave without buying anything, according to the advertising startup Adroll. A new service they are offering hopes to help with… Read More

  • AdRoll Emerges From Private Beta With Co-Op Economics For Blog Advertising

    AdRoll Emerges From Private Beta With Co-Op Economics For Blog Advertising

    When it comes to advertising for blogs, there is Federated Media for the biggest ones, and for everyone else there is AdSense (or some other low-paying ad network). Jared Kopf thinks there is room for a better alternative in between the two. His startup, AdRoll, (see our earlier coverage) brings together niche publishers into self-selecting communities that, when rolled up, are big enough… Read More

  • Adroll: The Social Ad Network (Beta Invites)

    Adroll: The Social Ad Network (Beta Invites)

    Jared Kopf thinks that ad networks should be more like social networks. A member of the PayPal mafia (he also helped start Slide), Kopf is now CEO of Adroll, a social ad network that launched in private beta last week. (The first 100 TechCrunch readers to register and type in the promo code “Crunchroll” will get a beta invite). The last thing the Web needs is another ad network… Read More