Adobe is strengthening its product portfolio with its intention to acquire Swiss firm Day Software, which makes Web content management systems aimed at marketers. Adobe announced an all-cash tender offer for Day’s shares. The purchase price is approximately $240 million.

Many of Adobe’s products, such as Illustrator and Photoshop, are used already to create marketing materials for companies. Moving into Web content management is a natural step since as many of these marketing materials are consumed and distributed online. Day allows marketers to manage digital assets for online marketing campaigns and set up marketing blogs and other social media outreach. → Read More