Ad analytics company Adometry has closed an $8 million Series D round, led by Shasta Ventures, with Austin Ventures and Sierra Ventures also participating. The company said it plans to use the funding to accelerate product development on its analytics platform, as well as recruit staff and expand into new territories. → Read More
Click Forensics this morning announced that it has purchased display ad verification technology provider Adometry and that it will be changing its company name to Adometry as a result of the transaction. Terms of the deal were not disclosed.