Today, Adobe is launching a hosted service for online ad testing which it’s calling Project Adthenticate. Available to publishers, rich media vendors and creative agencies, the service will help to test, validate and optimize ads based on the IAB’s 2011 Rich Media Creative Guidelines.
These guidelines provide a list of requirements for online advertising units, including things like maximum frame rates, max CPU usage, length of in-ad video play and more. → Read More
As you may have heard, Apple’s new version of its video editing software, Final Cut Pro X, has received considerable backlash from users. And as Jim Dalrymple reports, video editing rival Adobe has been welcoming these disheartened Final Cut Pro users with open arms. Now Adobe is taking it one step further, announcing a formal ‘switching program’ for any Final Cut Pro or Avid Media users.
Adobe says that anyone who has purchased any version of Apple Final Cut Pro or Avid Media Composer and want to switch to Adobe’s video tools (Production Premium or Premiere Pro) will be eligible for a 50 percent savings on Adobe Creative Suite CS5.5 Production Premium or Adobe Premiere Pro CS5.5. → Read More
Adobe reported strong second quarter earnings at market close today, posting revenue of $1.023 billion, up 9 percent year over year. The Company says revenue came in at the higher range of its targeted revenue range of $970 million to $1.020 billion.
GAAP diluted earnings per share grew 61 percent year-over-year to $0.45. Non-GAAP diluted earnings per share grew 25 percent year-over-year to $0.55, beating analyst expectations of $0.51 per share. → Read More
Adobe is today pushing updates to its application development software product Flash Builder and the open source Flex framework to enable developers to build apps for iPhone, iPad and BlackBerry PlayBook, following support for the Android platform (added last April).
Developers can now opt to use Adobe’s platform to build apps that work across the Web, the desktop and a range of tablets and smartphones, with the ability to reuse most or all of their existing code and use common logic across all platforms. → Read More
Adobe Flash is to the smartphone as an unwanted cousin is to your wedding: necessary, yet painstaking. Apple CEO Steve Jobs seems to hate the software, neglecting to support it on all four models of the iPhone. Google’s done a better job of incorporating Flash support into the Android operating system, but still, most of the time Flash ends up being a battery killer, a security risk, not to mention a total bandwidth hog. That could change very soon though, as Qualcomm and Adobe have announced the development of optimizations for better Flash Player support in mid-level to high-end Android smartphones powered by the Snapdragon family of processors. → Read More