The concept of the customer data platform (CDP) is a relatively new one. Up until now, it has focused primarily on pulling data about an individual consumer from a variety of channels into a super rec
If you belong to the global early-stage startup community, you labor your keister off every day. Here in the states, we observe Labor Day every September to celebrate workers — with sales on everyth
Cyber Monday 2018 is likely to be the highest-online selling day of the holiday season this year, and in US e-commerce history, with $7.9 billion in online sales. Adobe — which tracks trillions
It’s hard for entrepreneurs to know the trade-offs required when making the tough decisions -- especially early on. Here are some suggestions.
Earlier this year, Adobe previewed Project Rush, a new multi-platform video editing tool. Today, at its Max conference, the company announced that Project Rush is now Premiere Rush CC and an official
At its Max conference in Los Angeles, Adobe today announced a number of new products in its Creative Cloud suite. Among those is Project Aero, a new tool that allows for building new AR experiences, a
Adobe XD, the company’s platform for designing and prototyping user interfaces and experiences, is adding support for a different kind of application to its lineup: voice apps. Those could be ap
It’s been less than six months since Adobe acquired commerce platform Magento for $1.68 billion and today, at Magento’s annual conference, the company announced the first set of integratio
Adobe Analytics is a sophisticated product, so much so that users might focus on a set of known metrics at the cost of missing key insights. Adobe introduced an AI-fueled virtual assistant called Inte
Smart speaker ownership continues to grow, according to new research from Adobe Analytics out this morning. The company found that as of August 2018, 32% of consumers now own a smart speaker, up from
For years, marketers have been trying to optimize the online shopping experience to better understand their customers and deliver more customized interactions that ultimately drive more sales. Artific
Adobe Sensei, the company’s catch-all name for all of its machine learning tools, will soon be put to use to predict the best times to send you a marketing email. This new technology, which came
InVision, the software a service challenger to Adobe’s design dominance, has just released a new version of its mobile app for iOS and is beta-testing new features for Android users as it tries
It’s still hard to say if the voice-controlled aluminum can will be the next smartphone or the next Segway, but either way, brands are preparing. This morning Adobe launched a new set of analyti
With its Creative Cloud, Adobe made an early bet on offering its tools for creatives as a subscription service. With its Document Cloud, the company also offers a subscription-based service for its m
Microsoft and Adobe today announced a major partnership that will see Adobe deliver its cloud services on Microsoft Azure and that will make Adobe the preferred marketing service for Microsoft’
Adobe today announced that it plans to acquire Livefyre, the service that's probably best known for its online commenting system. On top of this service, the company also offers a number of tools for
Adobe is launching an update to its Document Cloud service today that will bring support for both Box and Microsoft OneDrive to the company’s PDF-centric digital document solution. Adobe previou
Adobe announced a number of new products at Mobile World Congress in Barcelona today that will expand the company’s set of mobile core services in its Marketing Cloud and make it easier for ente
Compared to its Creative and Marketing Cloud solutions, Adobe's recently launched Document Cloud and eSign services (formerly known as EchoSign) don't quite get the same amount of attention yet, but t
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