admob

  • Mobile Advertising Network Greystripe Brings Its iFlash Ads To The iPad

    Mobile Advertising Network Greystripe Brings Its iFlash Ads To The iPad

    Although the iPad apparently lacks Flash, that doesn’t mean that rich media won’t be able to function on the device. Yesterday, we heard that Brightcove will stream video in an HTML5 video player as opposed to a Flash unit. And today, Greystripe is announcing that it will be bringing its rich media iFlash ad units to the iPad in May. Greystripe has been allowing advertisers to… Read More

  • AdMob Registers 50% Market Share For iPhone OS Based On Smartphone Traffic

    AdMob Registers 50% Market Share For iPhone OS Based On Smartphone Traffic

    According to AdMob, smartphones accounted for 48 percent of its worldwide traffic last month, up from 35 percent in February 2009. Dominant still is iPhone OS, which has increased its share of smartphone requests on the AdMob network from 33 percent in February 2009 to 50 percent in February 2010. Android, however, is the fastest-growing these days. Symbian is the big loser: while it accounted… Read More

  • AdMob Launches New SDKs For Android And iPhone Platforms, Enhances Publisher Tools

    AdMob Launches New SDKs For Android And iPhone Platforms, Enhances Publisher Tools

    AdMob, the mobile advertising unit bought by Google last year for a whopping $750 million, is upgrading its platform today. The company is launching new SDK’s for Android, Flash Lite and iPhone platforms and is also rolling out a number of new publisher tools, including a new publisher dashboard, an enhanced Reporting UI, a new Reporting API and Server Side SDK Controls. The new Android… Read More

  • Google Asks Mobile Companies For Help With FTC Over Admob Deal

    Google Asks Mobile Companies For Help With FTC Over Admob Deal

    Google is reaching out to mobile companies for help in getting their proposed Admob acquisition cleared by the FTC. Specifically, they’re asking select companies to write letters in support of the deal, which Google will then forward to the FTC. We spoke with one mobile advertising company this afternoon that received the request from Google. The company was asked to write their thoughts… Read More

  • Scamville Marches Onto The iPhone, Sneaks Back Into Facebook

    Scamville Marches Onto The iPhone, Sneaks Back Into Facebook

    In our Scamville series of posts last October we exposed the massive user fraud occurring Facebook and MySpace social games. Fake quizzes tied to long term mobile subscriptions, malware-laden toolbar downloads and other scams were the center of the controversy. The industry did a lot of talking in the wake of those posts and some long term changes have been made. For the most part, for… Read More

  • 91% Of iPhone Users Would Recommend Device Vs. 69% Of webOS Users: AdMob

    91% Of iPhone Users Would Recommend Device Vs. 69% Of webOS Users: AdMob

    AdMob, the mobile advertising network currently being acquired by Google, this morning featured the latest results of its monthly analysis of consumer usage and attitudes across the Android, iPhone and webOS application platforms in its January 2010 AdMob Mobile Metrics Report. Among the most interesting things the survey found is the conclusion that 91 percent of iPhone users would… Read More

  • iPhone And Android Now Account For 81 Percent Of Smartphone Web Ads In the U.S.

    iPhone And Android Now Account For 81 Percent Of Smartphone Web Ads In the U.S.

    When it comes to the mobile Web, increasingly there are only two mobile platforms that matter: Apple’s iPhone and Google’s Android. According to market share data put out today by AdMob (which is being acquired by Google), the iPhone and Android combined captured 81 percent of U.S. mobile ad impressions on smartphones in the fourth quarter of 2009, up from a combined 55 percent in… Read More

  • Denied AdMob, Apple Buys Competing Ad Platform Quattro Wireless For $275 Million

    Denied AdMob, Apple Buys Competing Ad Platform Quattro Wireless For $275 Million

    We’re hearing that Apple is buying mobile advertising company Quattro Wireless for $275 million. This jives with reports earlier this evening of a deal between the two companies. Our source says that there was initially talk of a $400 million pricetag, but that has since come down. We’ve also heard that Microsoft may have been very interested as well. The news comes only two… Read More

  • Mobile Ad Impressions On Android Double Since October

    Mobile Ad Impressions On Android Double Since October

    Mobile ad network AdMob has just released its latest stats tracking the rise of Android, and it’s clear that Google’s mobile platform is quickly gaining steam. AdMob writes that between October and December, the number of ad requests worldwide from Android devices increased a whopping 97% to over 1 billion ad requests. In other words, the number of requests from Android… Read More

  • Consumer Groups Lobby FTC To Block Google's Acquisition Of AdMob

    Consumer Groups Lobby FTC To Block Google's Acquisition Of AdMob

    Google recently revealed that the Federal Trade Commission was intensely reviewing the search giant’s recent $750 million acquisition of mobile ad network AdMob. Last week, Google said the FTC has made a second request for further information about the deal. Today, two consumer groups, Consumer Watchdog and the Center For Digital Democracy, have asked the FTC to block the deal on… Read More

  • Top Tech Acquisitions Of 2009

    Top Tech Acquisitions Of 2009

    We track a lot of acquisitions on CrunchBase.  At the beginning of 2009, acquisitions were at a standstill.  But as the economy begrudgingly roused itself from recession, the deal flow started to pick up in the summer, and then rebounded more in the third quarter.  There are still a couple weeks left in the year, and a lot can still happen, such as Google buying Yelp for more than… Read More

  • AdWhirl Spins Its Own Open Source iPhone SDK And Server

    AdWhirl Spins Its Own Open Source iPhone SDK And Server

    AdWhirl is a mobile advertising service that allows app developers to easily switch ad networks without being a hassle to the end users. They were acquired by the ad network AdMob back in August, but that hasn’t stopped them from doing what they do. And today, they’re making their offering even better by open sourcing the whole thing. With the new AdWhirl iPhone SDK, developers can… Read More

  • Greystripe Launches Ads For Android

    Greystripe Launches Ads For Android

    Mobile advertising network Greystripe is rolling out its ad formats for the Android this morning, offering Android app developers with an an Android SDK and an opportunity to monetize their applications. Greystripe, which has delivered ads into over 300 million ad-supported games and applications on the iPhone and Java platform, says that with the success of its ads on iPhone apps, it… Read More

  • iPhone Developers Get An Open Ad Management Platform From .App/Ads

    iPhone Developers Get An Open Ad Management Platform From .App/Ads

    As the ecosystem around iPhone apps continues to explode, the opportunity for advertising and monetization grows simultaneously. There are been an abundance of mobile and specifically iPhone centric ad-networks that have emerged, like AdMob (which was acquired by Google a few weeks ago), Greystripe, InMobi and others, to help developers make money from advertising on aps. And ad exchange… Read More

  • Mobile Ad Network InMobi Turns Profitable, Eyes Expansion In U.S.

    Mobile Ad Network InMobi Turns Profitable, Eyes Expansion In U.S.

    In August, we covered mobile ad network InMobi, which was been performing very well in the Asia and Africa and beginning to expand to Europe. My colleague Robin Wauters wrote that while InMobi was seeing success in some global markets, traction in Europe is key for the ad network to really take off. Four months later, InMobi is now profitable and seeing a fair amount of growth in Europe and… Read More

  • iPhone Ad Network Greystripe Rolls Out Guaranteed Download Program

    iPhone Ad Network Greystripe Rolls Out Guaranteed Download Program

    There continue to be conflicting views as to whether iPhone developers actually make money from ads on the iPhone. One issue is that free app developers who advertise in games end up paying on a CPC basis, in which the click takes the visitor to the App Store. But often times the actual download doesn’t take place, so the developer is left paying for clicks that don’t produce… Read More

  • AdMob Is "Approaching A $100 Million" Revenue Run-Rate.  Google Thinks It Can Be Billions.

    AdMob Is "Approaching A $100 Million" Revenue Run-Rate. Google Thinks It Can Be Billions.

    When Google CEO Eric Schmidt mentioned a few weeks ago that the M&A spigot is now back on at the search giant, he wasn’t talking about a trickle. Today’s announced deal to by mobile ad startup AdMob for $750 million is Google’s largest acquisition since its $3.1 billion purchase of DoubleClick in March, 2008, and its third-largest ever after the $1.65 billion YouTube… Read More

  • Google Acquires AdMob For $750 Million

    Google Acquires AdMob For $750 Million

    Google has just announced that it has acquired AdMob, the mobile ad platform that has been especially popular on the iPhone, for $750 million. This is a big win for the company’s early investors, which include Sequoia Capital and Accel Partners (this is a huge day for Accel — they were also investors in Playfish, which was just acquired by EA). More recent investors include DFJ… Read More

  • Google Acquires AdMob For $750 Million

    Google Acquires AdMob For $750 Million

    Google has just announced that it has acquired AdMob, the mobile ad platform that has been especially popular on the iPhone, for $750 million. This is a big win for the company’s early investors, which include Sequoia Capital and Accel Partners (this is a huge day for Accel — they were also investors in Playfish, which was just acquired by EA. More recent investors include DFJ… Read More

  • Mobile Advertising Is Shaping Up To Be All Search

    Mobile Advertising Is Shaping Up To Be All Search

    WIth the rise of Web phones like the iPhone, Android, Blackberry, and Palm (Verizon’s CEO says that 40% of its new phone sales are such smartphones), mobile advertising promises to be a huge growth area. The Kelsey Group, a market research firm, projects that the mobile advertising market will balloon from $160 million in 2008 to $3.1 billion in 2013. Of course, that is just an… Read More