admob

  • As Mobile Advertising Heats Up, Millennial Media Prepares For An IPO In 2011

    As Mobile Advertising Heats Up, Millennial Media Prepares For An IPO In 2011

    Mobile advertising is currently a billion dollar market and we’ve witnessed tech giants like Google and Apple move into the space with the acquisitions of mobile ad networks AdMob and Quattro Wireless, respectively. AdMob is now part of Google’s mobile advertising business and Apple is using Quattro to power its new ad format, iAds. But there is another player that has silently… Read More

  • AdMob's Final Mobile Metrics Report: Android Rising, But Apple Still Dominates Worldwide

    AdMob's Final Mobile Metrics Report: Android Rising, But Apple Still Dominates Worldwide

    Mobile ad network AdMob (now part of Google) released its final Mobile Metrics report today (embedded below), at least for a while. AdMob gathers data from millions of phones and mobile devices which serve up its ad impressions, including almost 44 million iOS devices (iPhones, iPod Touches, and iPads). The decision to stop disclosing the data may have something to do with its new owner… Read More

  • AdMob Deal Breakdown: $530 Million In Stock, $220 Million In Cash

    AdMob Deal Breakdown: $530 Million In Stock, $220 Million In Cash

    Thanks to an SEC filing, another detail emerged today about Google’s acquisition of mobile ad network AdMob. We already knew the $750 million Google-AdMob acquisition was a cash and stock deal but we didn’t know the breakdown between the two. According to an SEC filing submitted by Google today, the search giant sold $530 million worth of stock as part of the deal, indicating… Read More

  • Exit To Nowhere: The Conundrum Of Being An Independent Mobile Ad Network Under Apple's Rules

    Exit To Nowhere: The Conundrum Of Being An Independent Mobile Ad Network Under Apple's Rules

    A look at Apple’s new developer licensing agreement a few days ago revealed that the Cupertino-based company may have just completely blocked Google’s AdMob from serving ads on the iPhone and iPad. According to the new terms of the agreement, only “independent” ad-serving companies will be able to serve ads. AdMob, because it’s “an advertising service… Read More

  • AdMob CEO: Apple's New Mobile Advertising Rules Will Hurt Developers

    AdMob CEO: Apple's New Mobile Advertising Rules Will Hurt Developers

    Yesterday, All Things Digital’s Peter Kafka pointed out the possibility that Apple could be limiting Google-acquired mobile ad network AdMob from selling ads on the iPhone and iPad platform. The language was a little vague in Apple’s new developer licensing agreement, but indicates that only “independent” ad-serving companies will be able to serve ads. AdMob could… Read More

  • AdMob CEO Omar Hamoui On The FTC, Competing With Apple, And Google's Mobile Plans (Video)

    Today, I had lunch with AdMob CEO Omar Hamoui just before he went onstage at the CM Summit in New York City. The FTC finally approved Google’s $750 miillion acquisition of his mobile ad startup on May 27. He told me about the long ordeal of going through that approval process, turning Apple into a competitor, and how AdMob will fit in with Google’s other advertising businesses. Read More

  • AdMob Rolls Out iPad SDK; Praises 'Creative Potential' Of HTML5

    AdMob Rolls Out iPad SDK; Praises 'Creative Potential' Of HTML5

    Fresh off the closure of its acquisition by Google, mobile ad network AdMob is officially launching an iPad-specific SDK to allow app developers to use the network’s ads within their apps. The SDK was previously in beta but is now available to the public. AdMob says that the SDK is unified across all devices running the iPhone OS, which makes it much easier for developers, who can… Read More

  • Over Six Months Later, Google Finally Closes AdMob Acquisition

    Over six months after announcing its plans to acquire leading mobile ad network AdMob, Google has finally closed the deal. The news comes a week after the FTC unanimously approved the deal, after holding it up for months as it decided whether or not to block it on antitrust grounds. When it finally reached a decision, the FTC pointed to Apple’s recent entry into the mobile ad market… Read More

  • Over Six Months Later, Google Finally Closes AdMob Acquisition

    Over Six Months Later, Google Finally Closes AdMob Acquisition

    Over six months after announcing its plans to acquire leading mobile ad network AdMob, Google has finally closed the deal. The news comes a week after the FTC unanimously approved the deal, after holding it up for months as it decided whether or not to block it on antitrust grounds. When it finally reached a decision, the FTC pointed to Apple’s recent entry into the mobile ad market… Read More

  • FTC Unanimously Approves Google-AdMob Deal Thanks To Apple's 'Entry Into The Market'

    FTC Unanimously Approves Google-AdMob Deal Thanks To Apple's 'Entry Into The Market'

    The Federal Trade Commission just announced its approval of the $750 million acquisition of mobile ad network by Google. From the release which is embedded below: “The Federal Trade Commission has closed its investigation of Google’s proposed acquisition of mobile advertising network company AdMob after thoroughly reviewing the deal and concluding that it is unlikely to harm… Read More

  • Echofon On FTC's Google/Admob Inquiry: I Felt Pressured To Say Things That Met Their Goal

    Echofon On FTC's Google/Admob Inquiry: I Felt Pressured To Say Things That Met Their Goal

    For months, the Federal Trade Commission has been considering whether or not to block Google’s acquisition of Admob for $750 million, which was announced back in November. As part of its investigation, the FTC has been reaching out to developers of mobile applications to get their thoughts. The only problem? Numerous developers and even some Admob competitors are coming out to say… Read More

  • AdMob Keeps Growing, No Thanks To Apple

    AdMob Keeps Growing, No Thanks To Apple

    Yesterday, Admob served its 200 billionth mobile ad, only nine months after serving its 100 billionth ad. The mobile ad network is still growing strong, with 160 employees and an annualized revenue run-rate above $100 million. But ever since Google outbid Apple with its $750 million bid to buy AdMob, the original growth engine for AdMob—iPhone app ads—has been stalling. As you… Read More

  • Scoop: Apple Is Pushing A Secret "VIP" Ad Program For iPhone Apps

    Scoop: Apple Is Pushing A Secret "VIP" Ad Program For iPhone Apps

    For anyone still wondering whether Apple plans to give its new iAds a competitive advantage over other mobile ad networks on the iPhone and iPad, just take a look at the slide above. It was attached to an email sent to an app developer from a Quattro Wireless sales rep which I obtained (Quattro is Apple’s recently purchased mobile ad network). The email starts off: We’re excited… Read More

  • Wednesday Is D-Day For Google-AdMob Deal

    Wednesday Is D-Day For Google-AdMob Deal

    The Federal Trade Commission will decide whether or not to approve the pending Google-Admob acquisition in a meeting tomorrow that will include the commissioners and the FTC chairman, says a source who’s been briefed on the matter. The $750 million deal was first announced in November 2009. The FTC has taken a particularly close look at the deal, and Google has made a significant… Read More

  • Before The FTC Blocks The Google-AdMob Deal, Maybe It Should Read Apple's iPhone Licensing Agreement

    Before The FTC Blocks The Google-AdMob Deal, Maybe It Should Read Apple's iPhone Licensing Agreement

    The Federal Trade Commission is seriously thinking about blocking Google’s proposed $750 million acquisition of AdMob on antitrust grounds. A decision on whether this is where the government will make its antitrust stand against Google is expected in the next few weeks. But before the FTC makes that decision, it might want to take a look at Apple’s new licensing terms for… Read More

  • AdWhirl Now Lets Developers Tap Into As Many Mobile Ad Networks As They Want

    AdWhirl Now Lets Developers Tap Into As Many Mobile Ad Networks As They Want

    AdWhirl, the AdMob-owned service that allows mobile developers to quickly switch between mobile ad networks without having to update their applications, has just given developers even more flexibility: they can now include as many ad networks as they want, including both the default built-in set of networks and any other networks they want to integrate themselves. This comes as a followup… Read More

  • AdMob: Android Passes iPhone Web Traffic In U.S.

    AdMob: Android Passes iPhone Web Traffic In U.S.

    As we noted earlier, mobile ad network AdMob has released its monthly mobile metrics report for March, which takes a close look at Android OS traffic. One interesting stat that was hidden in the report was that Android ad traffic overtook iPhone traffic in the U.S. for the month of March. According to the report, Android traffic in the U.S. increased to 46 percent of operating system share… Read More

  • AdMob Report: One Third Of Android Phones Account For 96 Percent Of Traffic, Motorola Droid Takes The Lead

    AdMob Report: One Third Of Android Phones Account For 96 Percent Of Traffic, Motorola Droid Takes The Lead

    Mobile Ad Network AdMob has released its monthly mobile metrics report for March, which takes a close look at Android OS traffic. In March 2010, there were 34 Android devices from 12 manufacturers available to consumers. In AdMob’s network in March 2010, 11 devices accounted for 96 percent of Android traffic, up from two devices in September 2009. The three primary versions of the… Read More

  • Reuters: FTC Lawyers To Recommend Blocking Google-AdMob Deal

    Reuters: FTC Lawyers To Recommend Blocking Google-AdMob Deal

    The FTC is reportedly gearing up to challenge the Google-AdMob deal, due to anti-trust regulations The search giant acquired the popular mobile advertising network for $750 million last Fall. Reports emerged today from Reuters’ sources that the FTC’s lawyers will recommend that the Commission block the deal. We’re not surprised, considering that we heard that Google was… Read More

  • 4INFO Tells FTC: Approve The Google/AdMob Deal

    4INFO Tells FTC: Approve The Google/AdMob Deal

    A couple of weeks ago we reported that Google was taking the unprecedented step of reaching out to AdMob competitors to get their support around their acquisition of the company. The FTC is looking very hard at the deal, and some consumer groups have lobbied the FTC to block it. Despite the fact that Apple acquired AdMob’s closest rival, Quattro Wireless. But at least one of… Read More