Mobile app developers using Google’s AdMob ad network will start seeing a new version that has been rebuilt “in a ground up sort of way,” according to Jonathan Alferness, director of product management for mobile ads.
The update, which starts rolling out today, also brings AdMob more in line with Google’s other ad platforms. That’s something the company has been working on since it acquired… → Read More
Mobile browser company Opera today announced that it has acquired the mobile ad networks Mobile Theory and 4th Screen Advertising. The move is not just another sign of the ongoing consolidation in that space, but also of the need to bulk up to better compete with the likes of Google with more full-service solutions.
Opera will be paying $18 million for Mobile Theory and $8 million for 4th… → Read More
Tablet use has skyrocketed over the past year, so it makes sense that advertisers are flocking to these devices and platforms to reach consumers. Google tells us that in November 2011, AdMob saw 8 billion ad requests coming from tablets, an increase from 1 billion in December of 2010, and a 700 percent increase in the past year.
To put that number in perspective, AdMob sees nearly 3 billion ad… → Read More
When Google bought mobile ad network AdMob for $750 million in 2009, the company was clearly trying to capitalize on the growing mobile advertising market. Mobile advertising, both on apps and the mobile web, is a natural extension of Google’s display and search ad business. Of course, as the integration has taken place over the last year, certain AdMob features have been axed because they… → Read More
It looks like Google is sunsetting a cross-promotion feature that mobile ad network AdMob previously offered. The AdMob Download Exchange allowed mobile app developers who had an application with available ad space to serve ads that promote other applications in the AdMob exchange. In return, their apps were promoted on other apps in the network.
Apparently, Google sent all developers who are… → Read More
It’s been exactly one year since mobile ad network AdMob was officially acquired by Google for $750 million, after intense scrutiny of the deal by the FTC. Over the past year, Google has been working to integrate AdMob into the company, and clearly there have been some highs and lows. Today, As AdMob-Google turns one the search giant is announcing a number of new features and milestones for the ad… → Read More
The great thing about building successful software applications is that you don’t really need a proper education, but rather a good understanding of markets and obviously knowledge of how to program.
Meet Julian Zehetmayer, who in 2010 as a 17-year old high school drop out quietly launched MobFox, a mobile advertising network, much like Admob, but with a simple and clear USP: Higher CPCs/CPMs for… → Read More
Google-owned mobile ad network AdMob is announcing a number of new products and features today for developers and advertisers. This includes the launch of the beta SDK for Windows Phone 7, which will allows these platform developers to advertise via AdMob.
Google director of engineering Mark Schaaf (who is a former AdMob Engineering Director and the network’s third employee) says that the… → Read More
Editor’s Note: This guest post was written by Jason Spero, the head of mobile ads for the Americas at Google. Spero joined Google in May 2010 as part of the acquisition of AdMob where he was vice president and general manager of North America responsible for strategy and operations.
Mobile is finally delivering on its promise. All the technology is in place and consumers are engaging in droves… → Read More
Google’s mobile ad network AdMob is releasing a number of staggering statistics today as the network begins its first full year under the Google umbrella. Google says that AdMob is receiving 2 billion ad requests per day, a data point which has quadrupled over the past year. To put that in perspective, as of May of 2010, AdMob was receiving nearly 1 billion ad requests per month.
To give you a… → Read More
There have been reports floating around that mobile ad network AdMob was having a rough transition at parent company Google. The best evidence of this is that CEO and AdMob founder Omar Hamoui left Google only five months after the mobile ad network was officially acquired by the search giant. And a number of other execs and employees have followed Hamoui’s lead to join startups. Today, another… → Read More
One of the most successful mobile games right now is Angry Birds, which has been downloaded more than 30 million times across different mobile platforms, with 12 million of those being paid downloads on iPhones, iPads, and iPod Touches. But on Android, the game is free, and is supported by advertising. Angry Birds has been downloaded more than 5 million times on Android since that version … → Read More
When Google bought AdMob last year for $750 million, many were impressed as the search giant was able to outbid Apple in the fight for the mobile ad network. AdMob seemed like the perfect compliment to Google’s ad platform. But the past year has been tumultuous for the acquisition. The FTC investigated the deal for anti-competitiveness in the market, and Apple shot back with its own acquisition… → Read More
Last November, Google announced that it had acquired leading mobile ad network AdMob for a whopping $750 million. Today, less than a year after the deal closed, AdMob founder and CEO Omar Hamoui is leaving Google, we’ve confirmed with the company. Google says Hamoui is leaving for personal reasons.
It sounds like Google is getting the short end of the stick here — Hamoui has actually only… → Read More
Google’s recently purchased mobile ad network AdMob is announcing today that it is bringing interactive video ads to Android phones. AdMob already offers the video ad format for iPhones.
Similar to the iPhone formats, the new SDK for Android devices includes interactive video and interactive interstitial ad units. The ad network will dynamically identify screen resolution, size, and network… → Read More
While there are many players in the mobile advertising market, there’s no doubt that there’s a little bit of a rivalry between Google’s ad network AdMob and Apple’s new foray into mobile ads, iAd. Some say iAd is taking some of AdMob’s share in the mobile ad market thanks to better performance. One of the cornerstones to iAd’s claimed success is that the format was developed by the company that… → Read More
In a Tweet just sent from Google Mobile Ads account, the company said that its mobile ad network, AdMob, has hit a new milestone today. AdMob has served a whopping 300 billion mobile ads since 2007. The network added another 100 billion ads since May, when it posted its 200 billionth ad milestone.
To give you a perspective of how fast the AdMob is growing in terms of ads served; it took nine… → Read More
Today at our Social Currency CrunchUp in Palo Alto, CA, James Lamberti, VP of Global Research and Marketing for InMobi, sat down with our Michael Arrington to tell us a bit about mobile advertising.
InMobi is the largest independent mobile ad network in the world. Overall, they’re number two behind Google’s AdMob. That earned them an $8 million investment from Kleiner Perkins and Sherpalo… → Read More
Mobile advertising is currently a billion dollar market and we’ve witnessed tech giants like Google and Apple move into the space with the acquisitions of mobile ad networks AdMob and Quattro Wireless, respectively. AdMob is now part of Google’s mobile advertising business and Apple is using Quattro to power its new ad format, iAds. But there is another player that has silently been growing its… → Read More
Mobile ad network AdMob (now part of Google) released its final Mobile Metrics report today (embedded below), at least for a while. AdMob gathers data from millions of phones and mobile devices which serve up its ad impressions, including almost 44 million iOS devices (iPhones, iPod Touches, and iPads). The decision to stop disclosing the data may have something to do with its new owner, Google… → Read More
Thanks to an SEC filing, another detail emerged today about Google’s acquisition of mobile ad network AdMob. We already knew the $750 million Google-AdMob acquisition was a cash and stock deal but we didn’t know the breakdown between the two. According to an SEC filing submitted by Google today, the search giant sold $530 million worth of stock as part of the deal, indicating that AdMob (and its… → Read More
A look at Apple’s new developer licensing agreement a few days ago revealed that the Cupertino-based company may have just completely blocked Google’s AdMob from serving ads on the iPhone and iPad. According to the new terms of the agreement, only “independent” ad-serving companies will be able to serve ads. AdMob, because it’s “an advertising service provider owned by or affiliated with a… → Read More
Yesterday, All Things Digital’s Peter Kafka pointed out the possibility that Apple could be limiting Google-acquired mobile ad network AdMob from selling ads on the iPhone and iPad platform. The language was a little vague in Apple’s new developer licensing agreement, but indicates that only “independent” ad-serving companies will be able to serve ads. AdMob could be prevented from showing ads… → Read More
Today, I had lunch with AdMob CEO Omar Hamoui just before he went onstage at the CM Summit in New York City. The FTC finally approved Google’s $750 miillion acquisition of his mobile ad startup on May 27. He told me about the long ordeal of going through that approval process, turning Apple into a competitor, and how AdMob will fit in with Google’s other advertising businesses. Hamoui will be… → Read More
Fresh off the closure of its acquisition by Google, mobile ad network AdMob is officially launching an iPad-specific SDK to allow app developers to use the network’s ads within their apps. The SDK was previously in beta but is now available to the public.
AdMob says that the SDK is unified across all devices running the iPhone OS, which makes it much easier for developers, who can can download… → Read More
Over six months after announcing its plans to acquire leading mobile ad network AdMob, Google has finally closed the deal. The news comes a week after the FTC unanimously approved the deal, after holding it up for months as it decided whether or not to block it on antitrust grounds.
When it finally reached a decision, the FTC pointed to Apple’s recent entry into the mobile ad market with iAds as… → Read More
Over six months after announcing its plans to acquire leading mobile ad network AdMob, Google has finally closed the deal. The news comes a week after the FTC unanimously approved the deal, after holding it up for months as it decided whether or not to block it on antitrust grounds.
When it finally reached a decision, the FTC pointed to Apple’s recent entry into the mobile ad market with iAds as… → Read More
The Federal Trade Commission just announced its approval of the $750 million acquisition of mobile ad network by Google. From the release which is embedded below: “The Federal Trade Commission has closed its investigation of Google’s proposed acquisition of mobile advertising network company AdMob after thoroughly reviewing the deal and concluding that it is unlikely to harm competition in the… → Read More
For months, the Federal Trade Commission has been considering whether or not to block Google’s acquisition of Admob for $750 million, which was announced back in November. As part of its investigation, the FTC has been reaching out to developers of mobile applications to get their thoughts. The only problem? Numerous developers and even some Admob competitors are coming out to say that they… → Read More
Yesterday, Admob served its 200 billionth mobile ad, only nine months after serving its 100 billionth ad. The mobile ad network is still growing strong, with 160 employees and an annualized revenue run-rate above $100 million.
But ever since Google outbid Apple with its $750 million bid to buy AdMob, the original growth engine for AdMob—iPhone app ads—has been stalling. As you can see by… → Read More
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