Last week, we reported that Google had acquired Admeld, an advertising optimization platform for publishers, for around $400 million. A couple of days after we broke the story, Google has now officially confirmed the acquisition, albeit without sharing the purchase price. In a blog post, Google’s VP of Display Advertising, Neal Mohan, says: (after the jump) → Read More
AdMeld, an advertising optimization platform for publishers, has been acquired by Google for around $400 million according to multiple sources. The company, which launched in 2007, has raised just $30 million in venture capital from Foundry Group, Spark Capital, Norwest Venture Partners and Time Warner Investments.
Fast forward a year and things look pretty good for Barrett. His former boss is long gone from Fox Interactive and shuffled to a new job at News Corp. MySpace is on the ropes. Meanwhile Barrett… → Read More