Adify, a company that powers vertical ad networks, has released its API through a newly formed partner program to allow customers to extend online advertising technologies to the 12,000 publishers who use Adify’s vertical ad networks. Adify’s Network Builder is a technology platform upon which customers can build and commercialize vertical ad networks.
Adify’s Amplified Partner program brings… → Read More
As strange as it might sound, cable company Cox Enterprises is acquiring Adify, according to the Washington Post (although it wouldn’t be so strange if the acquirer was actually parent company Cox Enterprises, which owns various media properties including Cox Communications). The deal would make it a ten-bagger for investors Venrock, US Venture Partners, NBC’s Peacock Equity fund, and… → Read More
The annual Web 2.0 Summit kicked off today at the Palace Hotel in San Francisco. The conference Summit, which has been sold out for months, is noticeably larger than last year and hundreds of people are milling about, seeing and being seen. The highlight of last year’s conference for me was LaunchPad, where thirteen young startups showed their stuff to the audience. See our coverage from… → Read More