Want to see how Adidas makes the Europass, the new hi-tech ball to be used in this summer’s European Championship? Yes? OK! Call me [bad name], but do you see this type of innovation applied to baseballs and (American) footballs? Seems to me a baseball is a baseball is a baseball, while Adidas keeps pumping out Futureshock designs. This Saturday, kids. I’ll be watching on ESPN2HD when available. → Read More
On the news that Apple and Nike were going to expand their iPod partnership, Adidas is giving a bit of a “me too”, introducing a shoe + phone scheme, using wireless biometrics in the show to display information on an Adidas-branded Samsung phone. We knew it was coming, but now it’s official, and that’s nice. Adidas to take on Nike+ with branded handset [Brand Republic] → Read More
I present you with a dilemma. You’ve spent $300 on a pair of limited edition Adidas Superstar 1 Force Star Wars sneakers (available in Yoda white or Darth Vader black) that look otherwise unassuming until someone gets a glimpse of the logos on the upper heels. You want the world to know that you’ve purchase these sneakers but the only way to do so would be to wear very short pants. What to do? You could rely on the lightsaber laces, but they’re nothing more than red or green lace tips. Your best bet might be to stop people on the street and strike up a conversation about Star Wars, hoping that you can steer it towards footwear. That, or wear shorts all the time but then you’ve got those doughy, pasty legs to worry about. Sigh. Adidas does Star Wars-themed trainers [Pocket Lint] → Read More
The F110 aka Adidas Sport is a weak ass 2.5G slider with a 2-inch QVGA screen, 2-megapixel camera, FM radio and MP3 player. The actual ‘Sport’ functions include a heartbeat monitor, pedometer and a few other dedicated sports applications. I guess that’s cool. Details are scant so we’ll see what else pans out. when it launches next month. Samsung Adidas Phone loopt warm [via Unwired View] → Read More
Well, the rumors about an Adidas, Samsung mobile phone can be laid to rest. The phone is definitely in the works according to a trusted source. I wasn’t able to extrapolate any other details other than the phone being ergonomic and that you won’t have to look at the phone while you’re running to answer a call or something along those lines. The details we gave you earlier are more than likely what we should expect, but things can always change. No launch or price was mentioned. Sorry. → Read More
Just the other day I was going for a short jog and wondering whether or not someone would fill the void in the mobile phone industry for a pedometer, heart rate monitor and MP3 player all-in-one. Be still my heart. Rumors are floating about that Samsung and Adidas have teamed up to release the SGH-F110. If the rumors are true then we will soon see a mobile phone that does everything I mentioned before in a nice little package that includes a 2-inch screen, 2-megapixel camera, FM radio, microSD, USB 2.0 and Bluetooth 2.0. The audio player will also adapt your playlist according to the rhythm of your heartbeat and a voice will yell and scream at you to hurry up. The F110 will supposedly run over quad-band GSM, but EDGE is in the equation so that may deter some of you. Rumor: Samsungs SGH-F110 becomes the personnel a coach [AreaMobile] → Read More
Adidas has teamed up with Polar to produce a new line of clothes called Project Fusion that will both monitor your ECG stats and, possibly, look cool. The system has sensors built throughout the shirt to check your heart rate and the shoes to keep tabs on how far and fast you’re moving. After your workout, just upload all the info to your PC via Bluetooth and see how you did, and how long it took you to recover. The sensors are supposed to be soft, as not to be uncomfortable and the transmitter that collects all the data is firmly planted in the front of the shirt, so it’s easy to recognize and use. This is a really cool idea, and I imagine that it would be best used by would-be pro athletes looking for a training edge to propel them into the upper echelons of performance. I doubt it’d be much use for established professionals, who typically have far more advanced training options available to them. Nevertheless, at $680, the system doesn’t come cheap and probably isn’t appropriate for novices. Shirt records ECG [WearTec via PopGadget] → Read More
San Francisco, CA
