adi tatarko

  • Houzz CEO Adi Tatarko Wants To Redefine The Term “Unicorn”

    Houzz CEO Adi Tatarko Wants To Redefine The Term “Unicorn”

    Houzz co-founder and CEO Adi Tatarko says she wants to redefine the word “unicorn” in tech industry lingo. The term, which refers to companies whose valuations are in the billion-dollar range, could easily apply to what Tatarko and her husband Alon Cohen built with Houzz, a company that now sees 35 million unique visitors per month, and over 800,000 home professionals like… Read More

  • Adi Tatarko Is In The Houzz For TC Disrupt

    Adi Tatarko Is In The Houzz For TC Disrupt

    Founders often like to say that they are passionate about their companies, but it’s not always a sure bet that your labor of love can be converted into a grand slam success. Yet that is exactly what has happened with Houzz, a home decorating and remodelling online community and marketplace. Read More

  • Adi Tatarko On Building A Successful Marketplace

    Houzz CEO Adi Tatarko On Building A Successful Marketplace

    Scaling a marketplace is a huge challenge, but Houzz seems to have cracked the code in connecting customers who wish to remodel their homes with local professionals who can get the job done. Backstage at TechCrunch Disrupt SF, I spoke with Houzz CEO Adi Tatarko about how the company was able to get so big. Read More