In mobile device rankings, Samsung continues to pull ahead of the rest of the field as the leading mobile handset maker, and the leading smartphone maker specifically. But when it comes to mobile advertising — a key and growing area of monetising content on mobile — Apple continues to be the engagement champion. Mobile ad network Adfonic says that Apple in Q3 accounted for 37% of all mobile ad… → Read More
Android is now most-used smartphone platform worldwide, and that swing is being reflected in other areas like mobile advertising. Today some numbers out from Adfonic indicate that in Q2, Android accounted for the majority of mobile ad impressions on its network worldwide, with 46 percent compared to iOS’s 34 percent of impressions. This is the first time Adfonic says it has recorded Android being… → Read More
[UK] Adfonic, a London-based global operator of what it refers to as a self-service mobile advertising marketplace, has raised $600,000 (£360k) in its first round of financing. The funding comes from cleantech entrepreneur Gordon Shields, founder of Shields Environmental.
In a statement, Adfonic says Shields will not only provide capital but also ‘leadership and mentoring’. It’s unclear if… → Read More
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