adchemy

  • @WalmartLabs Buys Adtech Startup Adchemy, Its Biggest Talent Deal Yet

    @WalmartLabs Buys Adtech Startup Adchemy, Its Biggest Talent Deal Yet

    @WalmartLabs, the retailer’s Silicon Valley-based innovation lab and R&D center, has now made its twelfth acquisition with the purchase of e-commerce technology company Adchemy, its biggest deal yet in terms of people. Founded in 2004, and backed by nearly $120 million in outside funding, Adchemy had experimented with a number of business models over the years. And though it had… Read More

  • XL Marketing Buys Adchemy’s Customer Acquisition Division, Adchemy Actions

    XL Marketing Buys Adchemy’s Customer Acquisition Division, Adchemy Actions

    XL Marketing, a company co-founded by former Apple CEO John Sculley, is announcing that it has acquired the Adchemy Actions division from ad tech firm Adchemy. The company declined to share the deal’s price, but co-founder and CEO David Steinberg (pictured) said this will be XL Marketing’s largest acquisition from a revenue perspective (XL Marketing has made “seven or… Read More

  • Microsoft And Others Put $61M Into Intent-Driven Ad Technology Company Adchemy

    Microsoft And Others Put $61M Into Intent-Driven Ad Technology Company Adchemy

    Advertising technology company Adchemy has raised $61 million in Series E funding from Microsoft, August Capital and the Mayfield Fund. This brings Adchemy’s total funding to $120 million. As part of the funding announcement, Microsoft is also announcing that it has expanded a partnership with Adchemy to offer the ad technology to its Microsoft adCenter customers. Adchemy, which launched… Read More