Social ad buying platform Adaptly has raised a total of $2.7 million in seed and Series A funding from First Round Capital, Charles River Ventures, Kirschenbaum Bond Senecal & Partners and Lerer Ventures. Angel investors also include Gary Vaynerchuk, Invite Media founder Nathaniel Turner and Interclick CEO Michael Katz .
Adaptly, which caters to clients like Pepsi’s Lipton/Brisk, makes… → Read More
It’s no secret that advertisers are flocking to social networks like Facebook, LinkedIn, and Twitter to connect with users. In fact, Facebook COO Sheryl Sandberg recently told Bloomberg BusinessWeek that the social network’s advertisers have increased spending by “at least 10-fold” over the past year as Facebook crossed the 500 million member mark.
But advertisers are moving beyond Facebook. … → Read More