adaptly

  • Wildfire Only Sells Ads Through Its Partner Adaptly, So Will Google Buy Them Too?

    Wildfire Only Sells Ads Through Its Partner Adaptly, So Will Google Buy Them Too?

    Wildfire, just acquired by Google, isn’t a social ads company. It relies on its partner Adaptly for access to ads APIs for Facebook and other sites. That means Google may buy Adaptly or another ads company any minute now. Otherwise Google will have to split the profits of social ads Wildfire will continue to sell through Adaptly. As Facebook Sponsored Stories and Twitter’s… Read More

  • Adaptly Raises $2.7 Million To Facilitate Cross Platform Social Ad Buys

    Adaptly Raises $2.7 Million To Facilitate Cross Platform Social Ad Buys

    Social ad buying platform Adaptly has raised a total of $2.7 million in seed and Series A funding from First Round Capital, Charles River Ventures, Kirschenbaum Bond Senecal & Partners and Lerer Ventures. Angel investors also include Gary Vaynerchuk, Invite Media founder Nathaniel Turner and Interclick CEO Michael Katz . Adaptly, which caters to clients like… Read More

  • Adapt.ly Manages Ad Campaigns Across Different Social Networks

    Adapt.ly Manages Ad Campaigns Across Different Social Networks

    It’s no secret that advertisers are flocking to social networks like Facebook, LinkedIn, and Twitter to connect with users. In fact, Facebook COO Sheryl Sandberg recently told Bloomberg BusinessWeek that the social network’s advertisers have increased spending by “at least 10-fold” over the past year as Facebook crossed the 500 million member mark. But advertisers… Read More