ad tech

TikTok partners with top publishers on its new premium and brand-safe ad slot, ‘Pulse Premiere’

TikTok is partnering with big-name publishers, including NBCU, Condé Nast, DotDash Meredith, BuzzFeed and others, in an effort to pull in more premium ad dollars. At this week’s NewFronts, the

Pinterest is testing a new premium video ad format on its app’s search tab

Pinterest has begun alpha testing a new advertising product that allows brands to reach consumers from a more prominent position within the company’s mobile app. With the “Premiere Spotlig

Meta improves its consumer-facing tool that explains why you’re seeing that ad

Meta today announced it’s making changes to increase transparency around ads. The company says it’s updating a nearly decade-old Facebook feature “Why am I seeing this ad?” to

TikTok launches new ad solutions with smarter targeting and amplified product discovery

TikTok announced today that it’s launching a new commerce ad suite called “Shopping Ads” to make it easier for brands to advertise on the platform. The company is currently testing t

Disney strikes a big adtech deal with The Trade Desk as Disney+ expands into ads

Disney struck an advertising agreement with The Trade Desk, making it possible for brands to target automated ads across Disney’s linear and streaming properties — Hulu, ESPN+, ABC, Freeform, ESPN

Google will allow users control how ads are personalized on Search, YouTube and elsewhere

At Google’s I/O developer conference, the company introduced a new tool that, later this year, will allow users more control and visibility over how their ads are personalized across Google&#821

Instagram test makes it easier to get product and service quotes from businesses

Instagram is testing a new “Get Quote” button with select businesses on its app, Meta announced on Wednesday. The new button allows users to set up custom questions to ask customers prior

TikTok introduces its first ad product to offer a revenue share with creators

TikTok is introducing a new way to lure advertisers to its platform by giving them the ability to showcase their brands’ content next to the best videos on TikTok. Ahead of its NewFronts present

Google’s new user controls let you limit ads about weight loss, parenting and more

Google is introducing new users controls to allow people to limit the number of ads they see about pregnancy, parenting, dating and weight loss. The company first announced ad controls for YouTube in

YouTube making ads on connected TVs more shoppable

YouTube announced on Monday that it’s expanding video action campaigns (one of Google’s interactive ad types for video) to connected televisions (CTV) to make YouTube ads more shoppable. The c

After similar moves for Shopping and Flights, Google makes hotel listings free

Last year, Google made a significant change to its Google Shopping destination by making it free for e-commerce retailers to sell on Google, when before the Shopping tab had been dominated by paid pro

Spotify to launch Spotify Audience Network, an audio ad marketplace

Spotify provided more details today about how it plans to monetize its investments in podcasts. The company said it’s launching a new audio advertising marketplace, the Spotify Audience Network,

Google will let you turn off YouTube ads for alcohol and gambling

If you’ve ever had a Father’s Day ad offering great deals for your dead dad sail into your inbox, you know that online advertising can be disturbing sometimes. Children’s gifts for p

TikTok partners with Shopify on social commerce

TikTok is further investing in social commerce with today’s announcement of a new global partnership with e-commerce platform Shopify. The deal aims to make it easier for Shopify’s over 1

Taiwan-based TNL Media Group raises $8 million to build its publishing and data analytics businesses

Since launching in 2013, Taipei-based TNL Media Group has grown from an independent news site to a media company with several online publishing verticals and a data analytics business. Now the company

Spotify tests in-app offers, an interactive ad format for podcasts

Spotify is testing a new, more interactive ad format designed for podcasts: the in-app offer. Instead of prompting listeners to remember a coupon code or visit a specific website address, the in-app o

YouTube announces a new shoppable ad format

YouTube today announced a new direct response ad format that will make YouTube video ads more “shoppable” by adding browsable product images underneath the ad to drive traffic directly to

Snapchat’s ‘dynamic ads’ product for e-commerce retailers rolls out worldwide

Snap today announced the global expansion of its new advertising product, Dynamic Ads. The ad product introduced last fall allows advertisers to automatically create ads in real time, using the brand&

Levi’s partnered with TikTok on social commerce and doubled its product views

Levi’s is leveraging its advertising partnership with TikTok to connect online shoppers with the denim brand amid the COVID-19 pandemic, which has forced retailers to close their doors —

Taipei-based TNL Media Group acquires adtech startup Ad2iction

TNL Media Group, the Taipei-based media and journalism company, announced it has acquired mobile ad technology startup Ad2iction. In addition to digital advertising and data analytics, Ad2iction also
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