ad targeting

  • Apple Patent Explores Mood-Based Ad Targeting

    Apple Patent Explores Mood-Based Ad Targeting

    Apple is working on a means by which a targeted ad delivery system could clue in to a viewer’s mood, and serve them ads appropriate to that mood according to a new patent (via AppleInsider). So if, for example, it finds you’re Twitter stalking your ex and looking at pictures they’re posting wherein they’re having fun and smiling with their new beau, you might get an ad… Read More

  • NativeX Unveils New ‘Psychographic’ Targeting For Mobile Ads

    NativeX Unveils New ‘Psychographic’ Targeting For Mobile Ads

    Mobile advertising company Native X is announcing new targeting features that it describes as “the most precise demographic targeting technology to date.” That might sound like marketing hype, but NativeX (formerly known as w3i) says most other companies target mobile ads on just one or two attributes, whereas its technlogy uses hundreds of thousands of attributes — not… Read More

  • Google and AT&T get in hissy fit over user privacy

    We’ve all seen how Google uses targeted advertising to supply web surfers with relevant advertising. ISPs monitor traffic by a different method, deep packet inspection. Several ISPs were preparing to sell the data they have been collecting, which caught the attention of Congress. The House Committee on Energy and Commerce sent out letters of inquiry earlier this month to 33 companies… Read More