ad targeting

  • Facebook’s Ad Targeting Will Get Interest Data From Outside Websites And New Options For Opting Out

    Facebook’s Ad Targeting Will Get Interest Data From Outside Websites And New Options For Opting Out

    Facebook says it’s bringing more data into its interest-based ad targeting — specifically data from non-Facebook websites and mobile apps. So even if your profile doesn’t say anything about your love of (say) soccer, and even if you haven’t Liked any soccer-related Pages on Facebook, the social network can still see that you’ve visited soccer-related websites… Read More

  • Drawbridge Says It Now Supports Video In Its Cross-Device Ad Targeting

    Drawbridge Says It Now Supports Video In Its Cross-Device Ad Targeting

    Drawbridge, the Kleiner Perkins- and Sequoia-backed startup that targets ads across devices, announced today that it has added support for video ads too. It sounds like the targeting technology remains the same. Drawbridge is still looking at user behavior to suggest when multiple devices are likely being used by the same person, which in turn allows advertisers to use desktop data to improve… Read More

  • Apple Patent Explores Mood-Based Ad Targeting

    Apple Patent Explores Mood-Based Ad Targeting

    Apple is working on a means by which a targeted ad delivery system could clue in to a viewer’s mood, and serve them ads appropriate to that mood according to a new patent (via AppleInsider). So if, for example, it finds you’re Twitter stalking your ex and looking at pictures they’re posting wherein they’re having fun and smiling with their new beau, you might get an ad… Read More

  • NativeX Unveils New ‘Psychographic’ Targeting For Mobile Ads

    NativeX Unveils New ‘Psychographic’ Targeting For Mobile Ads

    Mobile advertising company Native X is announcing new targeting features that it describes as “the most precise demographic targeting technology to date.” That might sound like marketing hype, but NativeX (formerly known as w3i) says most other companies target mobile ads on just one or two attributes, whereas its technlogy uses hundreds of thousands of attributes — not… Read More

  • Google and AT&T get in hissy fit over user privacy

    Google and AT&T get in hissy fit over user privacy

    We’ve all seen how Google uses targeted advertising to supply web surfers with relevant advertising. ISPs monitor traffic by a different method, deep packet inspection. Several ISPs were preparing to sell the data they have been collecting, which caught the attention of Congress. The House Committee on Energy and Commerce sent out letters of inquiry earlier this month to 33 companies… Read More