Mobile app measurement and advertising platform Flurry is expanding its product lineup with a new service that will allow app marketers the ability to track the effectiveness of their mobile ad campaigns. Flurry Ad Analytics, as the service is being called, works with the major ad networks, such as Apple’s iAd, Google Admob, and Flurry’s own AppCircle, for example, and will show from where users… → Read More
Mobile analytics firm Xyologic has released a market share breakdown that estimates the mobile ad and ad exchange network breakdowns on Android. According to its research, AdMob was found to be the dominant player on the Android platform, with an 89% market share, based on an analysis of all the downloaded ad-supported Android apps in the month of October.
Millennial Media, Inmobi, AdMob … → Read More
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