Hot topics

ad campaigns
Nicholas Deleon
December 21st, 2009

Unofficial PS3 ad campaign tries so, so hard

No, this isn’t an official ad campaign, but that doesn’t mean it’s not worth mentioning. It was created by a Mexican ad agency, Diagonal, and shows how awesome the PS3 is. Take that, mother-in-law. → Read More

Nicholas Deleon
February 5th, 2009

Oh, France: To promote Sony Ericsson, agency creates ‘air [activity]’ campaign

This is what I get for trying to find photos of French TV journalists: air gaming. Apparently it’s a “thing” in Paris right now, along with striking every other day, that was created to help promote Sony Ericsson. One of its new phones has a motion sensor, so SE wanted a hip, cool way to attract eyeballs, and euros. A marketing agency was hired, which then came up with the “air” concept… → Read More

Serkan Toto
August 1st, 2008

Samsung Instinct promo campaign on Youtube (this is what I call viral marketing)

Sprint recently launched a clever promotion campaign for their Instinct, calling for users to somehow place the cell phone in home videos and then post them on YouTube (official tagline: “Sell out your family, turn little Suzy into gas money”). First prize: $10,000. I think this video above is quite a good start, probably because it somehow reminded me of Prodigy’s Smack my bitch… → Read More

Nicholas Deleon
July 22nd, 2008

Flash: The world is round, says new Vista ad campaign

Vista is great, honest. Microsoft looks to be rolling out its “Vista isn’t so bad, see?” ad campaign, as this delightful little jpeg shows. You know how people used to think the world was flat, but then a bunch of explorers proved them wrong? Apparently Microsoft will try to demonstrate that Vista actually doesn’t stink on ice. Good luck with that. Somewhat less snarky, ZDNet talks… → Read More