AppsFlyer has raised a massive Series D of $210 million, led by General Atlantic. Founded in 2011, the company is best known for mobile ad attribution — allowing advertisers to see which campaigns a
Most of my analogies revolve around sports. The concept of “attribution” in business is similar to giving credit to a player for assisting another player in achieving an objective. The purpose of
Mobile ad company UberMedia is expanding its measurement and attribution business in a big way. You may remember UberMedia as the company that owns social apps like Echofon and UberSocial. While that&
As lucrative as they may be, I normally find ad tech/marketing tech companies to be pretty boring. However, Clarivoy's interesting concept catches my attention amidst a sea of marketing tech awash wit
Foursquare announced a new product today that should help brick-and-mortar advertisers measure the effectiveness of their campaigns. The company has already been expanding the ad side of the business,
Two executives from marketing tech company <a target="_blank" href="http://www.visualiq.com">Visual IQ</a> are striking out on their own with a new startup, <a target="_blank" href="http://www.convers