Acxiom

Talkdesk’s valuation jumps to $10B with Series D for smart contact centers

Talkdesk uses artificial intelligence and machine learning to improve customer service for mid-market and enterprise businesses.

UK watchdog eyeing PM Boris Johnson’s Facebook ads data grab

The online campaigning activities of the UK’s new prime minister, Boris Johnson, have already caught the eye of the country’s data protection watchdog. Responding to concerns about the sco

Researchers spotlight the lie of ‘anonymous’ data

Researchers from two universities in Europe have published a method they say is able to correctly re-identify 99.98% of individuals in anonymized data sets with just 15 demographic attributes. Their m

Zeta Interactive acquires Acxiom Impact for over $50M

Zeta Interactive, the marketing-focused big data and analytics firm that recently acquired the CRM division of eBay Enterprise, today announced it has bought Acxiom Impact, Acxiom‘s marketing a

Xamarin Hires Its First CFO As It Eyes International Expansion, IPO

The cross-platform developer tools service Xamarin today announced that it has hired Bryan Morris, the former VP of Finance at Ooyala and CFO of LiveRamp, as the first CFO in the company's history. Un

Twitter Taps Partner Data To Help Marketers Target Their Ads

Twitter announced a new ad targeting feature today called partner audiences, allowing Twitter advertisers to aim their ads at audiences like "coffee buyers" and "cereal buyers." The various social

Facebook Lets Advertisers Tap Purchase Data Partners To Target Customers, Categories Like Car-Buyers

Through new partnerships with top online and offline purchase data providers Datalogix, Epsilon, Acxiom, and BlueKai, Facebook is allowing advertisers to target hashed lists of existing and potential