October 21st, 2008

Akamai Bets $95 Million On Better Ad Targetting; Buys acerno

Akamai wants to branch out of the content delivery business. Today it announced an all-cash, $95 million acquisition of acerno, a subsidiary of database marketing firm i-Behavior. Acerno pools purchasing data from online retailers, who then share it among themselves in an aggregate, anonymous way. So if one retailer sees that people who buy pencils also buy sharpeners, when somebody looks at a… → Read More